Can the Republicans Be Saved From Obsolescence? nytimes.com
This is a great article, though way too long to post here. Engaging graphic:
Also:
And a longish excerpt about a couple of the better-known names:
It is Harris’s last point — that the G.O.P. is stuck with its current leadership for the next decade or more — that incites particular angst in young Republicans. With palpable envy, they describe the forward-leaning impulses of the Obama campaign: Axelrod’s tweeting endlessly; the deputy campaign manager Stephanie Cutter’s becoming a YouTube dynamo with her sassy Web rebuttals to the Romney campaign; Jim Messina’s traveling westward to receive wisdom from Eric Schmidt, Steve Jobs and Steven Spielberg. (From Spielberg, about not trying to replicate their 2008 campaign: “You can only be the Rolling Stones from 1965 once. And then you’re a touring band that has to sell tickets each time you come to town.”) One leading G.O.P. digital operative told me: “We’re looking for someone who comes to us and is like: ‘All right, what do we need to do? I’m going to trust you to do it, I’m going to give you a real budget, you’ll have a seat at the table and will be just as important as the communications guy and the field guy. And you know what, those other guys need to be more modern, too, and that’s the campaign we’re going to run. So let’s start plotting out how we’re going to do that.’ ”
Echoing the opinion of nearly every other young Republican with whom I spoke, the operative concluded sadly, “And we haven’t had that person yet.”
The person they are seeking is the Republican incarnation of David Plouffe — the seemingly unremarkable Hill staffer and itinerant consultant who, like the Howard Dean strategist Joe Trippi before him, recognized that the only way his relatively unknown and underfinanced candidate could prevail over the front-runner would be to muster a guerrilla operation. To accomplish this, in 2007, Plouffe met with a 25-year-old former Dean techie named Joe Rospars and promptly enlisted him to help marshal candidate Obama’s volunteer support through high-tech means. Plouffe, Rospars told me, became the champion of “using digital to build the campaign from the bottom up.” Employing then-nascent social media channels like Facebook, YouTube and Twitter, Rospars’s team raised enormous sums of money online while also plugging a nationwide grass-roots network into Obama’s get-out-the-vote efforts. Four years later, Stephanie Cutter said, “Plouffe was a big proponent” of completely reimagining the 2008 effort.
A few days before this year’s inauguration — after which he would take leave of the Obama White House and of politics as a profession — Plouffe met with me in his small and uncluttered West Wing office. He wore a blue shirt and a purple tie and, with his work now done, was uncharacteristically expansive. He told me he was surprised by the Romney campaign’s strategic shortcomings. After naming one particular member of Romney’s high command, he said, “We had 15 people more qualified to do that job than him.”
Plouffe cut his teeth as the deputy chief of staff of Representative Dick Gephardt, whose impressive farm team also included those who would go on to be White House advisers, like Paul Begala, George Stephanopoulos and Bill Burton. Now it was the Obama operation that, he said, “is going to generate a lot of people who are going to run presidential and Senate campaigns.” They were apt pupils of a campaign that was “a perfect-storm marriage between grass-roots energy and digital technology.” He continued: “Not having that is like Nixon not shaving before his first debate — you’ve got to understand the world you’re competing in. Our thinking always was, We don’t want people when they interact with the Obama campaign to have it be a deficient experience compared to how they shop or how they get their news. People don’t say, ‘Well, you’re a political campaign, so I expect you to be slower and less interesting.’ Right? We wanted it to be like Amazon. And I still don’t think the Republicans are there.”
But, I asked Plouffe, wasn’t the G.O.P. just one postmodern presidential candidate — say, a Senator Marco Rubio — away from getting back into the game?
Pouncing, he replied: “Let me tell you something. The Hispanic voters in Nevada, Colorado and New Mexico don’t give a damn about Marco Rubio, the Tea Party Cuban-American from Florida. You know what? We won the Cuban vote! And it’s because younger Cubans are behaving differently than their parents. It’s probably my favorite stat of the whole campaign. So this notion that Marco Rubio is going to heal their problems — it’s not even sophomoric; it’s juvenile! And by the way: the bigger problem they’ve got with Latinos isn’t immigration. It’s their economic policies and health care. The group that supported the president’s health care bill the most? Latinos.”
Plouffe readily conceded that he and his generation held no iron grip on political wisdom, but then he flashed a grin when I brought up the R.N.C.’s Growth and Opportunity Project, composed of party stalwarts. “If there’s a review board the Democrats put together in 2032, or even 2020, and I’m on it,” he said, “we’re screwed.”
The Republicans did in fact recently have a David Plouffe of their own. As one G.O.P. techie elegantly put it, “We were the smart ones, back in ’04, eons ago.” Referring to the campaign that re-elected George W. Bush, Plouffe told me: “You know how in fantasy baseball you imagine putting up your team against the 1927 Yankees? We would’ve liked to have faced off against the 2004 Republicans. Beating the Clintons” — during the 2008 primaries — “that was, in terms of scale of difficulty, significantly above beating Romney. But going up against the Bushies — that would’ve been something we all would’ve relished.”
Plouffe wasn’t referring to competing against Bush’s oft-described architect, Karl Rove — but rather, against the campaign manager, Ken Mehlman. “Mehlman got technology and organization and the truth is — I think it’s completely misunderstood — it was Ken’s campaign,” Plouffe said. He added that he and Mehlman were friends, and that during the 2012 cycle, Mehlman — who had been informally advising the Romney campaign — was also “very free with advice about structure, how they dealt with an incumbent president, how they dealt with debate prep.” (Similarly, the former Bush senior strategist Matthew Dowd told me that Axelrod reached out to him for advice and they sat down together. “Which never happened with me and Romney-world.”)
Mehlman, according to Bush campaign officials, persuaded Rove to invest heavily in microtargeting (a data-driven means of identifying and reaching select groups of voters), which helped deliver Ohio and thus the election. He advocated reaching out to minority voters both as Bush’s campaign manager and later as chairman of the R.N.C., where he also instructed his staff to read “Moneyball.” “I was like, ‘What does a baseball book have to do with politics?’ ” said Michael Turk, who worked for Mehlman at the R.N.C. “Once I actually took the time to digest it, I realized what he was trying to do — which was exactly the kind of thing that the Obama team just did: understanding that not every election is about home runs but instead getting a whole bunch of singles together that eventually add up to a win.”
I met with Mehlman one morning in his office near the Capitol. He left politics in 2007 and subsequently came out as gay — and after that, became a vigorous if behind-the-scenes supporter of legalizing same-sex marriage in New York and beyond. Mehlman is now a partner at the private-equity giant Kohlberg Kravis Roberts, wealthy and free from his party’s fetters. He was nonetheless hesitant to criticize his fellow Republicans, though implicitly his comments were damning.
“There’s an important book by Ben Wattenberg and Richard Scammon called ‘The Real Majority,’ published in 1970,” Mehlman said as he leaned back in his chair. “The book explains in part how the Republican Party would go on to win five out of six presidential elections through the eyes of the ‘typical’ voter — a working-class couple in Dayton, Ohio. They’re white, worried about crime, feel burdened by taxes and feel like too many Democrats don’t understand these concerns.”
Today’s typical voter, he went on to say, could be that same white couple in Dayton. “But here’s the difference,” he said. ‘They worry about economic mobility — can their kids get ahead or even keep up. Their next-door neighbors are Latino whose mom gets concerned when she hears talk about self-deportation or no driver’s licenses. And that couple has a gay niece and an African-American brother-in-law. And too many folks like the couple in Dayton today wonder if some of the G.O.P. understands their lives anymore.”
I asked him whether, as even some Republicans have suggested, Ronald Reagan would have trouble building a winning coalition today. “I think he could win, partly because Reagan wouldn’t be the Reagan he was in 1980,” Mehlman replied. “Reagan had an unbelievable intuitive understanding of the electorate, because he’d spent his life as the president of a large union, as an actor who understands his audience, as the governor of the largest state, as a corporate spokesman who traveled — Reagan spent his life listening to people and learning from them and adapting to their concerns. That’s why there were Reagan Democrats — ethnics, working-class voters, Southern voters. So I think a modern Reagan would understand the demography and where the new voters are and would’ve applied his principles accordingly.” |
