To: DiViT who wrote (26124 ) 12/4/1997 5:12:00 PM From: John Rieman Respond to of 50808
David, your "Home of the Future" will be in Hong Kong in January. Cube must be shipping some chips this Q>>>>>>>>>>>>>>>>>>>internetnews.com Hong Kong comes first with interactive TV ÿÿÿÿ HONG KONG, Dec 4 (Reuters) - The citizen of the future will switch on the television, key in an order for food, wine and a movie, then settle down for the evening. ÿÿÿÿ For Hong Kong's residents, the future starts next month. ÿÿÿÿ Hongkong Telecom IMS, a unit of the territory's dominant telecoms provider, Hongkong Telecom, on Thursday unveiled what it called the world's first commercially available interactive television service. ÿÿÿÿ ''We should be able to pick up the licence by the year's end and start operating in early January,'' Hongkong Telecom IMS managing director William Lo. ÿÿÿÿ To be known as iTV, the service initially will provide Video on Demand (VOD), Music on Demand (MOD) along with karaoke, and online shopping in four cybermalls including Wellcome, one of the territory's dominant supermarket chains. ÿÿÿÿ By April the company will add Home Banking and later Network Games and Broadband Internet services. ÿÿÿÿ The Hong Kong government last month approved the company's licence for interactive television, the first issued here, and was now ironing out the fine detail. ÿÿÿÿ ''We are not only turning the home TV set into a revolutionary all-time infotainment centre to bring customers a convenient and enhanced way of living. We are looking at providing Hong Kong people with a total lifestyle solution for tomorrow,'' Lo said. ÿÿÿÿ The company has invested HK$1 billion ($128 million) in the development of the project over the past three years, and plans to invest a further HK$10 billion in the next decade. ÿÿÿÿ ''The launch of iTV will make Hong Kong the world's first major city where interactive TV services are commercially available, putting Hong Kong ahead of the rest of the world in the information era of tomorrow,'' Lo said. ÿÿÿÿ Hongkong Telecom IMS is already the biggest provider of online Internet services with 180,000 customers in the former British colony, which became a special region of China in July. ÿÿÿÿ Launching the service in Hong Kong, Lo said he expected to sign up to 200,000 households as subscribers in the first year, a sizeable chunk of a market consisting of 1.6 million homes and a total population of 6.5 million. ÿÿÿÿ Over 10 years the company expected to sign up one million households, about 70 percent of the total. ÿÿÿÿ Users will have to key in a password and a secret pin number before they can tap into the services. ÿÿÿÿ They will then choose a service, movie or game from a menu of options using the remote control. The company will charge up to HK$25 to watch a full-length movie, and HK$8 for a short cartoon. ÿÿÿÿ Games will be priced in batches, such as HK$10 for five plays, rather than one play at a time. ÿÿÿÿ The move is a further strengthening of the group's position in a rapidly evolving communications and entertainment market, where it has already taken the lead as a provider of Internet and mobile communications services. ÿÿÿÿ Hongkong Telecom also hopes to see the interactive television service launched in Australia and Britain through London-listed parent group Cable and Wireless Plc, provided that communications bottlenecks could be overcome. ÿÿÿÿ ''My guess is that some of the things you are seeing here will be available in those two markets within the next two years,'' said ÿÿÿÿ The service operates with a three-tier pricing structure including a one-off installation charge of about HK$300, a monthly fee of HK$200 for rental of the communications box, and pay per play charges for movies and games. ÿÿÿÿ The company has already sealed deals with movie suppliers including Disney and Warner Brothers to provide VOD content now totalling 700 movies. Users would choose from 100 movies, and the list would be 40 percent refreshed every two weeks. ÿÿÿÿ Hongkong Telecom IMS could effectively have a one-year head start on other companies interested in the service. ÿÿÿÿ But Lo said: ''The government is likely to give out more licences and you'll see more players in the market.'' ^REUTERS@