To: Joe Antol who wrote (18926 ) 12/5/1997 10:34:00 AM From: Jerry Heidtke Read Replies (1) | Respond to of 42771
Joe, >Don. No, no, no! What makes you think this is bugging *ME*? >You'd be bugging Jerry, ... I'm assuming you're referring to me. Actually, nothing Don said bugs me in the least. I think I've stated my opinions about Novell's "marketing" before. It stinks, and has for a long time. If they really are going to be successful selling products into the new "network services" paradigm, their mindshare efforts among corporate product evaluators is going to have to increase by several orders of magnitude. Just this week, I had the pleasure of talking to someone who was evaluating proxy caching solutions for a Fortune 100 company's worldwide intranet. The company is a Novell MLA. The person was lamenting about how expensive and limited the solutions from Cisco, Netscape, Microsoft, etc. were. He had never heard of BorderManager, had never considered that Novell might have a product that would meet his needs more completely and at lower cost than anyone else. Needless to say, the person is now looking at BorderManager. One thing that Novell needs to do is to put on dog and pony shows for corporate technology managers every few months. Not a seminar at a hotel, but at the customer's site. Bring in the power point presentations, introduce the VP of something (doesn't matter what), do an interactive satellite broadcast, wave your hands around expressively, whatever. Talk about the network services paradigm, Novell's products and product plans, partnerships and alliances, etc. Then, when the customer is ready to start looking at something like proxy caching, or DNS/DHCP integrated address management, or high-availability server clustering, or web-enabled messaging, or cost effective network and systems management, or directory services, or whatever, the pointy-haired managers can tell the geeks who actually figure out what products will be used to "look at that stuff from Novell, I've heard it's pretty good." Novell has the right products and the right technology. The products actually sell themselves, for the most part. A major problem is that the decision makers don't have a clue what products are available, and are either too busy or too lazy to find out on their own. Novell has to get their message to these people in the right way. Jerry