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Pastimes : 2013 NCAA College Basketball March Madness -- Ignore unavailable to you. Want to Upgrade?

To: longnshort who wrote (444)	4/8/2013 5:58:34 PM
From: Sr K	Read Replies (1) \| Respond to of 484

THE COUNT \| April 7, 2013, 8:51 p.m. ET Louisville Can't Be Beaten (At the Bank) Whatever happens in Monday's NCAA tournament final in Atlanta, this fact isn't changing: Louisville basketball is No. 1—financially. The Cardinals—who are set to play Michigan for the title—continue to be the most valuable program in college basketball, according to an annual study by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus. If college programs could be bought and sold like professional franchises, Louisville would be worth $291 million, nearly $32 million more than second-best Kansas and one of just five college-basketball teams worth more than $200 million. Brewer calculated intrinsic valuations for 100 top Division I programs. Among other factors, the study examined each team's revenues and expenses and made cash-flow adjustments, risk assessments and growth projections. Louisville's advantage continues to be the revenue it draws from its home arena, the 22,000-seat KFC Yum Center, which it began playing in during the 2010-11 season. Louisville's position figures to become even stronger as the school moves into the more lucrative Atlantic Coast Conference. As for Louisville's championship-game opponent? The Wolverines ranked 27th nationally at $52.7 million. —Darren EversonA version of this article appeared April 7, 2013, on page B7 in the U.S. edition of The Wall Street Journal, with the headline: Louisville Can't Be Beaten (At the Bank). online.wsj.com