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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?


To: Bill Wexler who wrote (3615)12/4/1997 10:48:00 PM
From: Craig Richards  Read Replies (1) | Respond to of 27307
 
Banner click through rates are falling according to smh.com.au

And "click-through" - the rate at which consumers investigate an ad further by following its link to a subsequent page - is falling, says Dr Marshall Rose, technical adviser for Californian e-commerce company, First Virtual.

This can't be good news for Yahoo!, can it?



To: Bill Wexler who wrote (3615)12/5/1997 12:03:00 AM
From: ItsAllCyclical  Respond to of 27307
 
Bill,

Lucent was interested in Yahoo, but they are waiting for a few months so yahoo can soar to 5 billion. They don't want to have to much extra cash lying around...

Jim