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To: John May who wrote (928)12/5/1997 11:49:00 PM
From: zTrader_77  Read Replies (1) | Respond to of 164684
 
ATHM looks interesting. I still have not found the article i read
that talks about the company that is going to sell books at cost.
I don't think it was www.books.com. In the article it explained how
this company was like COSTCO (COST) and made all it's money from membership fees. But here is an article of interest from Bloomberg.

New York, Nov. 15 (Bloomberg) -- Amazon.com Inc. isn't
recommended by some analysts because the Internet book retailer
faces tough competition from Barnes & Noble Inc., Borders Group
Inc. and CUC International Inc., Barron's reported in its ''Up
and Down Wall Street'' column. Barnes & Noble and Borders, for
example, can challenge the Internet-based bookseller with their
financial strength to offer large discounts and back their
Internet efforts with marketing and advertising. Meanwhile, some
analysts recommended Novell Inc., a network software provider,
because its new chief executive was recruited from Sun
Microsystems Inc., it's getting rid of unprofitable parts of its
business and it's expected to report a profit in its fiscal 1998,
ending in October, the paper said.

Barnes & Noble introduced its online book-selling site in
May while Borders plans to launch its site in January.

(Barron's 11/17 5)

Taken from yahoo finance:
CU is a membership-based consumer service company, providing consumers access to services such as shopping, travel, home improvement, credit card packages and coupon programs. CU also offers consumer software in various multimedia forms. For the six months ended 7/31/97, revenues rose 21% to $1.3 billion. Net income rose 76% to $162.8 million. Results reflect a larger membership base and higher average fees collected, and improved margins from lower marketing costs.