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To: Joe King who wrote (22624)12/5/1997 4:09:00 PM
From: Paul Hofmann  Read Replies (2) | Respond to of 41046
 
<First rule of business. NEVER UNDERESTIMATE YOUR COMPETITION!!!>

Right you are, Joe. Hope I didn't contradict this sentiment in my previous post! If so, I surely didn't intend to.

My primary point was that, although a person's or company's (say, Franklin's) products may IN FACT be superior than its competition's, it won't amount to a hill of beans in the marketplace if the proper PR isn't there to help it along.

So how about: "Never underestimate your competition's product quality--OR its media expertise"!

Thanks for your post.



To: Joe King who wrote (22624)12/5/1997 4:11:00 PM
From: topwright  Respond to of 41046
 
Joe, second rule of business:

KEEP YOUR FRIENDS CLOSE, KEEP YOUR ENEMIES (COMPETITION) CLOSER!!!!

GODFATHER