Now look who is missing from this list.....
New Report Examines Broadband's Looming Stalemate
Business Wire - December 05, 1997 12:53
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CHICAGO--(BUSINESS WIRE)--Dec. 4, 1997--The robust demand for broadband services is good news, but not good enough. According to a new report from the International Engineering Consortium, there is insufficient demand to pay for the infrastructure upgrades that competing broadband service providers are likely to implement. Nevertheless, the publication dicusses possible options for avoiding this looming stalemate.
One alternative is for companies to jump-start broadband usage through interim technologies that promote new growth, rather than to target market share gain. Investments in many of these interim technologies, such as ADSL and cable modems, often generate new demand as opposed to market share swing from other content delivery vehicles. Indeed, it may be that in the bigger picture, ADSL for high-speed on-line service is a better choice than ADSL or MMDS for entertainment services. Similarly, cable modems may be a more attractive investment than cable telephony, though the market is (at least initially) smaller.
Other options for avoiding the "stalemate" include exploiting market segmentation -- that is, not every company only going after the highest-value customers -- and pursuing an open networks approach. The more open the network, the broader the base of technical and marketing innovation that will be able to place volume on the various broadband networks.
Key broadband trends and developments such as this are examined in the report, Broadband and Multimedia: Current Developments, Applications and Technologies. The publication discusses recent technology developments, applications and deployments, as well as the economics and future scenarios for broadband/multimedia services. The report provides insight on the steady growth of multimedia and the impact it will have on the telecommunications industry as a whole. Current user expectations that will determine the fate of multimedia are examined, as well as the real-life experiences of key companies who are providing multimedia services.
Companies represented in the report include Acuity Research Group, ADC Kentrox, AirNet Communications, Alcatel Telecom, Ameritech, Applied Digital Access, Argonne National Laboratory, AT&T Laboratories, Bell Atlantic, Bell Canada, Bell Laboratories, Bellcore, BellSouth, CableData, Comcast Corporation, Communications Industry Researchers, DAGAZ Technologies, Deloitte & Touche, E/O Networks, First Data Corporation, GTE, Intel, Lucent Technologies, Mercer Management Consulting, Motorola, National Semiconductor Corporation, Nortel, Paradyne Corporation, Scientific-Atlanta, StreamLine Communications Corporation, Sun Microsystems, Telecommunications Intellectual Systems, Uniant, Videoconferencing Systems and Wang.
For more information about Broadband and Multimedia: Current Developments, Applications and Technologies, visit www.iec.org/pubs/bm.htm or contact the International Engineering Consortium Publications Department at 312/559-3730 (publications@iec.org). The IEC's Web site is at www.iec.org.
The International Engineering Consortium is a non-profit organization that provides research and continuing education programs for the information industry. |
