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Technology Stocks : Smartphones: Symbian, Microsoft, RIM, Apple, and Others -- Ignore unavailable to you. Want to Upgrade?


To: Eric L who wrote (1567)7/16/2013 12:16:56 PM
From: Eric L  Read Replies (1) | Respond to of 1647
 
Latest Kantar Worldpanel Comtech US Sales Share Tables & PR Report for 3 m/e May 2013 ...





>> Apple, closer to Android in the US as Carrier Distribution Grows

Kantar Worldpanel ComTech
Press Release
July 8. 2013

kantarworldpanel.com

While smartphone sales overall have remained relatively stable in the 3 months ending May 2013, compared to the same period last year, iOS has grown, with a 3.5% increase during that time.

Consequently, with Android remaining unchanged (+0.1%) to date this year, the gap between the two leading operating systems has decreased, according to data released today by Kantar Worldpanel ComTech.

Through the 3 month period ending May 2013, Android continues to lead smartphone sales at 52%. Close behind is iOS with 41.9% of sales. Windows remains in third with 4.6% of sales, up 0.9% versus the same period last year.

Little movement is seen within the carriers, with Verizon leading smartphone sales at 34.6%, AT&T in second (29%), and Sprint in third (12.7%). Most notably, T-Mobile remains in fourth place with 10.1% of smartphone sales, down 3.4% versus the 3 months ending May 2012.

The data is derived from Kantar Worldpanel ComTech USA’s consumer panel, which is the largest continuous consumer research mobile phone panel of its kind in the world, conducting more than 240,000 interviews per year in the U.S. alone. ComTech tracks mobile phone behavior and the customer journey, including purchasing of phones, mobile phone bills/airtime, and source of purchase and phone usage. This data is exclusively focused on the sales within this 3 month period rather than market share figures. Sales shares exemplify more forward focused trends and should represent the market share for these brands in future.

Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo states, “The highly anticipated release of the iPhone on T-Mobile has benefited iOS in the latest 3 month period, though it has not yet impacted T-Mobile’s share in the market.”

For the three months ending May 2013, the iPhone 5 was the best-selling smartphone at T-Mobile, despite the fact that it came out in the middle of the sales period in April. And iPhone sales accounted for 31% of T-Mobile’s smartphone sales over this period. While this is comparatively lower than AT&T (iOS accounting for 60.5% of AT&T sales) and Verizon (43.8%), a full quarter’s worth of purchasing next month may impact T-Mobile’s overall sales share.

Sunnebo continues, “iOS’ strength on T-Mobile appears to be the ability to attract first time smartphone buyers, upgrading from a featurephone. Of T-Mobile consumers who bought an iOS device since it launched on the carrier, 53% had previously owned a featurephone, well above the market average of 45% of iOS owners who previously owned a featurephone.”

“Furthermore, of T-Mobile customers planning to change device within the coming year, 28% plan to upgrade to an iPhone for their next device.”

It remains to be seen whether the strength of iOS on T-Mobile can help reverse T-Mobile’s decline, but the upcoming months will be of key importance for both players, particularly to see whether these consumers do follow through with their intentions. ###

AAWP (Kantar) Tables US (and 8 others) for 3 m/e May 2013 ...




allaboutwindowsphone.com

- Eric -



To: Eric L who wrote (1567)7/29/2013 3:20:07 PM
From: Eric L  Read Replies (4) | Respond to of 1647
 
Latest Complete Kantar Worldpanel Sales Share Tables (9 markets) for 3 m/e June 2013 ..



>> Apple rebounds as iPhone 4 pulls in smartphone first-timers

Kantar Worldpanel ComTech
July 29 2013

kantarworldpanel.com

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to June 2013, show Apple’s iOS has surged 5.2 percentage points to 30.5% of the British smartphone market, driven by first-time smartphone buyers opting for the iPhone 4.

Dominic Sunnebo, global strategic insight director at Kantar Worldpanel ComTech, comments: “Although the flagship iPhone 5 was widely credited with boosting Apple’s global results last week, much of the market share growth for iOS in Britain is thanks to the competitively priced iPhone 4 attracting first time smartphone buyers. More than a third of iPhone 4’s sold were to consumers who have never owned a smartphone before, compared with just one in 10 new customers buying the iPhone 5.

“Margins are tighter at the entry-level end of the market, but as consumers become more engaged with their smartphone they are increasingly prepared to invest more when they upgrade. Apple boasts the highest level of customer loyalty of the operating systems, and by capturing consumers at entry-level it is in a good position to grow its customer base in the future. With almost 19 million feature phone owners left in Britain, there is still a lot for iOS and the other platforms to compete for.”

Despite the resurgence of iOS, Android continues to hold the number one spot in Britain with 56.2% of the market. This is also true across the five major European markets* where Android accounts for 69.8%, up from 64.5% a year ago, and in the USA where the platform has a 51.5% share, down from 52.6%.

Windows Phone continues to consolidate its position as the third OS globally, with strong performances in Britain and France where it has 8.6% and 9.0% of the market respectively. However, its share in the important US market has dipped slightly from 4.6% in the three months to May to 4% now.

Sunnebo continues, “While flagship Windows handsets such as the Nokia 925 and HTC 8X grab the headlines, it is the low and mid-range models, such as the Nokia Lumia 520 and 620, which are quietly driving its momentum. It is vital for Windows to be seen as a mainstream alternative to Android and iOS rather than a niche platform. Selling large volumes of lower end smartphones is a good way of getting Windows seen in the hands of potential customers’ friends and family, convincing them there isn’t a risk in choosing the operating system. The majority of people are trend followers, not trend setters, so Windows needs to get as many smartphones to market as quickly as possible.”

Smartphone penetration in Great Britain stands at 65% in June, with 87% of devices sold in the past three months being smartphones.

*Great Britain, Germany, France, Italy and Spain ###

- Eric -