To: Mr. Miller who wrote (1093 ) 12/8/1997 3:41:00 AM From: glen Read Replies (2) | Respond to of 8359
Hello Again, Miller, I would like to make a few additional comments regarding market share using another analogy. When Wayne Huizenga left Waste Managememt, there were Mom and Pop video stores on just about every other street (or so it seemed) throughout the US. Blockbuster was a tiny (6-stores?) chain in the mid-west whose concept he embraced, and bought out. From this small beginning, he began to consolidate the home video business in the entire country. His goal was not to buy every Mom and Pop video store that existed, nor to put up a Blockbuster unit on every street. The secret to his success was not going after a monopolistic share of the market, but rather to develop a distribution system that he controlled. Once he had momentum from the distribution, he was able to work all kinds of profitable bsiness situations. He bargained with the producers of video to obtain the most favorable prices. He created a distribution system that film studios came to rely on a a new profit center. He also began to vertically integrate when he bought control of Spelling Entertainment. Huizenga was going to own and distribute his own "in-house" films. Prior to selling out to ViaCom, he was beginning to distribute music and increase his international operations. The point is that the key to success is the ability to establish momentum in distribution. The primary focus of ABTX, for now, is to achieve a critical mass as a distrbutor, which I assume it will have at the 45%-50% level. At that time, developing the right product mix for its distribution system will become more important than just increasing market share. As a large distrbutor, they will have negotiating clout with their suppliers, and great incentives to be fully integrated by owning their own seed enhancements, patents, and proceeses. The success of this phase will lead to other synergies in terms of growth and expansion. ABTX's earnings will grow and accelerate based on what goes into its distribution channels. The company's ultimate success will be more dependent on the products it controls and sells, rather than going after just market share. High profit-margin products are planned to provide ABTX with 20-20% growth in the year 2000 and beyond. As with Blockbuster Video, it was not necessary to go after every Mom and Pop video store just for the sake of gaining more and more market share. The goal is to become the biggest player and to control the market, not necessarily to monopolize it. That is the strategy I see that ABTX will follow: own the majority distribution channels and create and control the product mix. Miller, I should't be writing this late, so, hasta luego. regards, glen