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Technology Stocks : Apple Tankwatch -- Ignore unavailable to you. Want to Upgrade?

To: zax who wrote (27260)	9/17/2013 12:38:21 AM
From: FJB	Read Replies (1) \| Respond to of 32692

Snip: But as the iPhone evolved from the third-generation 3GS model to the fourth and fifth, something interesting started to happen. It was virtually impossible to tell the devices apart. At a glance, the iPhone 4, 4S and 5 are practically identical. Of course, that is partly because the current iteration of the iPhone is pretty good — and Apple doesn’t seem to see the need to improve on it very much, as Matt Buchanan over at The New Yorker wrote last week. But perhaps Apple is starting to realize that even if they don’t need to make significant changes to their flagship phone, they still need to sate the desire of their buying base, who want to show off their phone hardware as much as they do a new pair of fall boots or a new handbag. Originally, that was the iPhone itself, then the introduction of the app store and the plethora of cool games and services you could demo to your friends. But the iPhone 5C, which is only marginally better than its predecessors, is designed to make people feel good about buying what is essentially an old phone, repackaged in colorful plastic. The psychology of the new, in other words. Because for better or worse, Apple isn’t just about ownership — it’s about shownership, and inspiring desire and jealousy in those around you that you’ve got the latest device. Message 29115875