To: Dee Jay who wrote (10341 ) 12/8/1997 10:57:00 PM From: Dick Smith Read Replies (1) | Respond to of 22053
When the standard comes, and Joe Sixpack---- Dee Jay asks Moonray, but its an interesting question, so I'm going to take a swing. He asks, " what do you think about the impact of the impending standard on all those modems clogging the channel? I mean, if you're a consumer with any sort of savvy why would you buy a modem that will require upgrading when, if you wait a month or two, the dealers will have the "standard" firmware models on the shelf? " "...there's Joe Sixpack who is getting a computer for the family and would equate downloading with brain surgery or rocket science.... " Yes, we all know that you can upgrade the modem if you know how, which is why we already bought an x2 modem. If poor ol' Joe Sixpack really exists (not proven, but some people, lets say in Texas, may have better samples), he probably can't tell the difference between the not-yet-upgraded modem, and the newer one with the standard-compliant code already in it. Otherwise, he'll get his 7th-grade kid to help him with the download, and he'll get upgraded fine. If he doesn't have a kid, he can usually borrow one from somewhere. If I were a retailer, I'd use the release of the standard-compliant modem to put the margins up a little, say maybe $10. That's about the right price for saving you the trouble with downloading. Will it happen? It's hard to know about market pressure, especially since the standard seems likely to become official during the post-Xmas slow time. What I'm fairly sure will happen is that, when the standard is finally ratified, there will be code ready very quickly. After all, aren't both the x2 and K56 companies in the standards process arguing; they should know in advance what will finally come out. So we can expect the standard to be coded on signing day, or very shortly thereafter. But, we're talking about retail here, and the channel is fairly deep, maybe about 6-8 weeks if 3Com is on the new plan, and other companies are probably there somewhere, too. So, I expect a big press excitement about the standardization, with the code not at CompUSA yet. The first upgraders are going to be downloading. Then, if our hypothetical Joe Sixpack reads about the new standard, and how he should finally buy a faster modem, he'll probably get a non-upgraded one, and have to download anyway. Good think Joe doesn't read the computer press, or this might happen. I don't really believe in Joe Sixpack as a computer buyer; he usually gets help from that kid or from his brother-in-law the computer geek (who may have been Joe Twelvepack not long before, but got on the net and learned), and takes either their advice or their old system. Or, he buys a package system, and takes whatever comes with it, being reassured by the salesman that it will work just great, no matter what it is. Your thoughts?