To: FISHERMAN who wrote (11920 ) 12/9/1997 4:42:00 AM From: David S. Read Replies (2) | Respond to of 45548
Cahners Research Study Reveals 3Com Corporation's Leadership Position in the State and Local Government Market BusinessWire, Wednesday, December 03, 1997 at 10:22 SANTA CLARA, Calif.--(BUSINESS WIRE)--Dec. 3, 1997-- Awareness and Position Study Names 3Com as the Networking Brand Most Often Considered and Purchased A Cahners Research study sponsored by Government Computer News (GCN) found 3Com Corporation (NASDAQ:COMS) to be the premier networking provider to the state and local government market. The research study was undertaken to learn about reader behavior and perceptions in relation to networking products and 3Com's position in the state and local government market. Respondents reported that they were most familiar with and loyal to 3Com networking products and named 3Com as the first choice when considering networking vendors. Seventy-eight percent of all respondents currently have 3Com equipment installed at their company and, overall, respondents indicated they are most loyal to 3Com. Seventy percent of respondents said 3Com was the brand considered most often and nearly 50% said 3Com was the brand purchased most often when they were making their latest networking procurement decision. Reputation (58%) and price (57%) were the answers most often given as reasons for purchasing recent networking products. Nine in ten respondents reported that they were moderately or very familiar with 3Com and of those, 77% have a positive impression of the company and none reported a negative impression. More than three-fourths of respondents said they recommend networking products, and routers, network interface cards (NICs) and stackable hubs are the most common types of networking products currently installed. Questionnaires were mailed to 2,000 GCN State and Local and 1,000 GCN subscribers. The survey targeted those involved in the purchase process for communication and networking products and services with titles such as administration/operations manager, computer systems/communications manager and technical/engineering manager. Completed surveys totaled 414 for a response rate of 13.8%. "The results of the survey prove that 3Com is establishing a leadership role in this important market," said Tobias Yergin, 3Com's state and local government industry manager. "Our commitment to providing superior products and customer service will continue to make 3Com the networking vendor of choice in state and local government." To receive a copy of the Cahners Research Study, call Jeff Erlichman, marketing director for Government Computer News, at 301/650-2195.