To: Scrapps who wrote (10349 ) 12/9/1997 7:47:00 AM From: Glenn D. Rudolph Read Replies (3) | Respond to
New Bra Turns Tummy Fat Into Cleavage
PR Newswire - December 09, 1997 05:11
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CLEARWATER, Fla., Dec. 9 /PRNewswire/ -- If you're a woman who's been
searching for a way to non-surgically add a bit of extra va-voom to your
figure, then the latest innovation from body sculptor Victoria Morton is sure
to make you bust-out smiling.
The "It's All You" bra -- the first training bra for adult women --
promises to increase breasts by two full cup sizes in sixty days by
repositioning and reshaping excess fat from the tummy and torso.
(For free brochure and retail outlets nearest you call 800-221-6793)
"If a woman has extra tissue anywhere above her waist -- even on her back
-- she can use this bra to create bigger, firmer breasts," says Morton, who
spent ten years designing and testing the new bust-building brassiere.
Morton's enthusiasm for the bra's enhancing powers is understandable --
she grew from a B-cup to a K-cup by wearing her own invention.
"I'm 62-years-old, and my breasts are bigger, higher, and firmer than when
I was 25," says Morton, who reports her company is having difficulty keeping
up with orders. "The feminists may not like it, but there's a huge demand out
there for large, beautiful breasts," she says.
Morton's market research revealed that only 2 percent of women are totally
happy with their breast size and shape. Most women -- 93 percent
-- want to be larger.
"Small-breasted women said they were sometimes reluctant to be seen in the
company of large-breasted women," says Morton. "We also learned that women
were more concerned with their breast size and appearance than their mates
were."
Morton found that sagging breasts often lowered a woman's self-esteem.
"When we raise a woman's bust line to where it belongs, we also raise her
self-confidence to where it belongs," says Morton.
Has Morton bought into the big-breasted vision of "the perfect woman"
created by the male-dominated media?
"No," says Morton. "In a world completely without men, women would still
like to have great figures. Smaller breasts may be appropriate for Barbie,
but for real, live women, large breasts will always be in style."
For free brochure and retail outlets nearest you call 800-221-6793.
For bra photos visit suddenlyslender.com
SOURCE Suddenly Slender
/NOTE TO EDITOR: Morton available for interviews and demos; product
photos available./
/CONTACT: Vicki Southard, Public Relations Group, 408-452-0442/
