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Non-Tech : RAINFOREST CAFE -- Ignore unavailable to you. Want to Upgrade?

To: McNabb Brothers who wrote (3594)	12/10/1997 11:28:00 PM
From: Dennis Vail	Read Replies (1) \| Respond to of 4704

Hi Hank, Thanks for your evaluation of Schussler's interview on CNBC. Here's a couple MF RAIN reposts. I appreciate your thoughts on them as well as anybody else who saw it: Subject: Schussler on CNBC Date: Tue, Dec 9, 1997 19:14 EST From: JWBORIS Message-id: <19971210001400.TAA24488@ladder01.news.aol.com> Rainforest received positive exposure on CNBC this evening, and I believe Schussler did a good job. However, he was asked at one point about the numbers, and he deferrred to Brimmer or Berman. IMHO this was exactly why we need to fill the President's position with a Wall Street type. Schussler is a brilliant concept man, hgighly creative, and perhaps as exotic as some of the Rainforest birds. As this company matures beyond unique concept and exotic story into a more mature powerhouse, it is my opinion that the Wall Street types would respond better to a spokesperson who is naturally numbers driven, not just concept brilliant. In fact, Schussler, despite his natural showmanship seemed somewhat stressed; his sweat may have been merely a function of Vegas heat, but Wall Streeters like to see composure even under duress. Schussler covered himself well, but a new President would earn his keep by reciting the numbers, and the cool business realities of Rainforest in a way that would transcend the novelty-related anxiety that many prospective investors seem to have. Again, I think the net effect of the interview was very good, and Schussler did articulate well that this concept "has legs". However, I feel that Schussler should be able to relax, do the lenghty newstory stuff on his brainchild, and have a non-Berman Pres appear on forums like CNBC. In any event, these are my non-technical, process observations of the interview. Subject: Re: Schussler on CNBC Date: Wed, Dec 10, 1997 18:26 EST From: TASCHNEID Message-id: <19971210232600.SAA20734@ladder01.news.aol.com> A few notes I have on the Schussler interview on CNBC: I definitely saw the sweat. I think previous comments covered the impact of this regardless of Las Vegas heat. Restaraunt analyst on with Schussler - Mr. Carlino?? Carlino when ask about do we have theme rest. saturation. He said definitely not for RFC. Schussler said regarding do people return, that their research showed 68% of customers return for a 2nd and 3rd time. Regarding the number of stores to open in the next 3-5 years he referenced 8-10 domestically and 8-10 internationally so construction crews could keep up. He spoke about how the RFC concept was different from other themes and the large number of items "4,000" in the retail village. He deferred to Robinow and Berman when ask about operating margins and profitability but said that stores were profitable in 3 months. Disappointing to see him defer especially after the CNBC guy reminded him it was a business channel. But the most important thing I heard him say (and I taped it so I relistened to check) was that the second Orlando location would open in February. Last I heard was April. All in all I agree with previous posts, it would be nice to have a president who could sit there and give all the numbers and material people expect from corporate management on CNBC. Rain On. (end reposts) Happy holidays, Dennis