To: BillyG who wrote (26427 ) 12/10/1997 8:18:00 AM From: coopie Read Replies (1) | Respond to of 50808
CUBE in the NEWS (again)... Digital TV guide? Headlines Next Story C-Cube Advances Consumer Interface for Digital Video Services by Aligning with Leading EPG Provider; C-Cube to Support Prevue Through Company's AViA Settop Solutions Business Wire - December 10, 1997 08:06 %C-CUBE CUBE %CALIFORNIA %COMPUTERS %ELECTRONICS %COMED %TELECOMMUNICATIONS %TRADESHOW V%BW P%BW Jump to first matched term ANAHEIM, Calif.--(BUSINESS WIRE)--December 10, 1997--C-Cube Microsystems, Inc. today announced that it is working with one of the leading electronic program guide (EPG) providers, StarSight Telecast, Inc., to support their advanced EPGs through C-Cube's AViA settop decoder family. A pioneer in digital video technology, C-Cube's announcement exemplifies its commitment to furthering the end-user experience through support for key third-party applications that offer value-add features for the digital television market. "The EPG is the primary visual representation of digital television services in the home," said Brian Johnson, vice president of marketing, Consumer Network Products Division, C-Cube Microsystems. "By aligning with established market leaders, such as Prevue, we can support industry standard applications while enhancing the consumer look and feel through our advanced PIG (picture in graphics) capability. We are excited to be working with these two established leaders in offering simple and cost-effective benefits to program subscribers." As the television market migrates to digital, content providers and programmers are looking to offer consumers higher quality graphics and interactivity in electronic program guides. AViA's settop silicon and turn-key designs offer settop manufacturers flexible solutions that support industry standard third-party applications, including Prevue for their EPG, to offer new opportunities for subscriber services. Prevue The electronic program guides of Prevue Interactive incorporate a set of advanced digital features that include "flip" bars, "browse" bars, listings by time or channel, category listings, favorite channels, parental control and pay-per-view ordering. With all its services combined, including the Prevue Channel, Sneak Prevue and Prevue Interactive, Prevue Networks reaches 70 million homes in the U.S., Canada, Latin America and Europe. About C-Cube Microsystems C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. C-Cube is headquartered in Milpitas, California with offices in North America, Europe and Asia. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. C-Cube can be reached at +1.408.490.8000 or on the World Wide Web atc-cube.com . CONTACT: C-Cube Microsystems Mary Giani 408/490-8628 mary.giani@c-cube.com