[deployment spam]
Paradyne, Newmark Real Estate and Thorn Communications First to Deploy High-Speed, Low-Cost DSL-Based Services in New York City
NEW YORK--(BUSINESS WIRE)--Dec. 10, 1997-- -- Thorn installs Paradyne's Hotwire(tm) products for
high-speed, low-cost Internet access in high rise buildings, spurring hi-tech growth in New York's downtown area. --
Paradyne, a pioneer and leader in digital network access, today announced that its Hotwire Digital Subscriber Line (DSL) team has collaborated with Thorn Communications Inc. and Newmark & Company Real Estate, Inc. for the first deployment of DSL-based services for low-cost, high-speed Internet access in New York City. Paradyne president and CEO Andrew May claims the group has "trumped" its competitors, who have announced intentions to deploy DSL in 1998.
Thorn is deploying Paradyne's Rate Adaptive DSL Hotwire equipment in select buildings in the downtown Manhattan financial district and already has a number of customers utilizing the high-speed service. Thorn, currently a HotWire Partners Program member and an Internet Service Provider (ISP), has filed for status as a competitive local exchange carrier (CLEC). Thorn's first installation went live October 1 at the 55 John Street location in Manhattan, and the first Newmark installation at 630 Ninth Avenue is slated to go live the first quarter of 1998. Thorn, is working with area landlords and major property management firms such as Newmark to begin immediate deployment in another four buildings in the area.
According to May, previous deployments of Paradyne's Hotwire products solved the "last mile" bottleneck for Internet Service Providers (ISPs) by providing high-speed, low-cost Internet access over existing copper telephone lines, which currently reach virtually 98 percent of all U.S. homes and businesses. This latest deployment with Thorn Communications focuses on office buildings and complexes with shared tenant facilities. In these scenarios, the landlord owns the copper. With access to the Central Office (CO), the landlord can provide DSL-based services to its commercial and residential tenants. Newmark welcomed the new services as the latest addition to its "Plug 'n' Go" hi-tech amenities and services.
"One of the main reasons Thorn customer and software developer Dynamo Development Inc. selected 55 John Street was the high-speed Internet access," said Dynamo Principal Dmitry Grinberg. "We jumped from 56k to 256-512k Internet access and plan to upgrade within six months to even greater speeds. With Thorn's RADSL (Rate Adaptive DSL) service, we won't need to buy equipment or incur upgrade costs. We'll simply pay the increased service fee for the higher access speed."
"Thorn is working with Newmark and Paradyne to offer fast, economical and value-added DSL services to several commercial high-rise and campus locations and residents within those same complexes," said Anthony Spina, president of Thorn Communications. "By using the existing copper infrastructure, Hotwire delivers services at up to 2.56 Million Bits Per Second (Mbps) -- 20 times faster than ISDN (at 128 Kbps) -- for high-speed Internet access and other applications for the tenants in these buildings at prices well below what customers usually pay using traditional technologies."
Newmark, led by senior managing director Jonathan Rudes, specializes in overseeing the construction and leasing of pre-built, pre-wired space in renovated buildings located mainly in downtown New York's emerging "Silicon Alley." According to Mr. Rudes, "Our objective is to create units ranging in size from 1,400 to 3,200 square feet for small to mid-sized high-tech emerging companies requiring instant connectivity and a community environment."
PRODUCT FEATURES & BENEFITS
Thorn Communications is deploying high-speed DSL services using Paradyne's Hotwire product family, including DSL Access Multiplexers (DSLAMs) and endpoint DSL modems. Hotwire DSLAMs support Internet Protocol (IP), Frame Relay, ATM and Channelized (Nx64) services on a single platform. This multiservices approach enables Thorn to deliver new DSL services by simply adding a new card to the DSLAM. Paradyne offers two classes of DSLAMs including a stackable architecture to support an "invest-as-you-grow" deployment that starts at less than $6,000 U.S. list. Interoperating with Hotwire DSLAMs are multiple endpoints engineered to support specific symmetric and asymmetric services ranging from $495 for a single user 1 Mbps symmetric endpoint on up to $1195 for a fully SNMP-managed, 7 Mbps symmetric and asymmetric multiple-user device. Wrapped around the Hotwire product family is Paradyne's preeminent network management suite which provides a complete management solution for all Paradyne products, including Hotwire devices.
PRICING
Thorn is offering 2.56 Mbps service to their commercial customers for $500 per month for "all you can eat bandwidth," including the cost for the equipment and Internet access (with a one-time installation fee of $750). For residential tenants who want high-speed Internet access in fully-wired buildings, Thorn offers a $100 per month service.
Hotwire systems and other Paradyne products are marketed through a worldwide network of distributors and Value Added Resellers (VARs), including Lucent Technologies. Hotwire products are also marketed directly to Network Service Providers. For more information on Hotwire systems or other Paradyne products, call 800-PARADYNE, or visit Paradyne's Power Pages at paradyne.com .
Headquartered in Largo, Florida, Paradyne is a leading developer and provider of products and technologies that facilitate high-speed access to networks worldwide for communications, computing and information. Recognized as the market leader in T1 DSU/CSUs(a), Paradyne is one of the largest, privately held manufacturers of network access products. Paradyne markets its award-winning analog products, digital access products and an extensive array of frame relay solutions and access multiplexers to commercial end users, Internet Service Providers (ISPs), Frame Relay Service Providers (FRSPs) and Network Service Providers (NSPs).
Thorn Communications is an innovative ISP specializing in equipping businesses with high capacity communications facilities, leased line connections, interactive Web sites and complete network solutions. Headquartered in New York, Thorn has implemented an aggressive construction program in Manhattan to provide DSL services on a wide scale. For more information concerning Thorn's DSL program or other Internet related services, call 212-480-3680.
Founded in 1929, Newmark & Company Real Estate, Inc. is a full-service real estate company providing leasing, management, consulting and equity advisory services. Ranked among the top three commercial real estate firms in the New York metropolitan area, the firm has offices in midtown and downtown Manhattan, New Jersey- Westchester, N.Y. and Greenwich, Conn., and operates worldwide through and/or manages approximately 42 million square feet of space throughout the tri-state area. -0- (a) Editors Note: Pricing and availability are subject to change without notification. For more information, product slides, technical specifications or to schedule an interview with Paradyne, contact Debra Eisenberg, media relations manager, at 813-530-8207. Internet address: deisenberg@paradyne.com . Or visit Paradyne's virtual press room at www.paradyne.com/news-n-events/press-room/ . Product availability and pricing subject to change without notification. IDC "Trends in the Digital Access Equipment Arena Report" - April 1996 cites Paradyne as market leader. Paradyne and Hotwire are trademarks of Paradyne Corporation. All other trademarks are the property of their respective owners. Subsequent to its sale on August 1, 1996 by AT&T Corp. and Lucent Technologies, Inc., Paradyne is an independently owned company.
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