To: Rutgers who wrote (6874 ) 12/10/1997 9:27:00 AM From: AJ Berger Read Replies (1) | Respond to of 13925
Ensonic purchase is good news for CREAF, here's why... In 1998 we will see the death of the ISA bus in PC's All PC's in 1998 will have several PCI slots and AGP. CREAF probably needs Ensonic to make the PCI product transition more easially. This is similar to when ADPT bought the PCI-SCSI chip division from WDC. Back then ADPT was having trouble developing an integrated silicon chips for SCSI3 PCI, so they bought the superior designed chip from WDC, and WDC got out of the business. Similar to CREAFs deal recently with OPTi, CREAF would rather get in bed with Ensonic, then continue to fight them in the marketplace. Similar to CREAFs deal with Cambridge recently, CREAF obviously want's to be synonomus with EVERTHING that is SOUND in Personal Computers -related. So this deal fits in well with that ultimate goal by expanding into the PC to Musical Instruments market which has both a high end high margin segment, and also vast untapped consumer potential. The technology exists today where and Electronic Band can Jam over the Internet, and maybe even get Peter Garbiel to join in. Some who fear that Win/Tel will eventually find a way to make CREAF's standards obsolete should take heart. The more CREAF consolidates it's position in this niche, the stronger it's hand will be in the future. We should get more details on how this fit works out on Thursday, so we may see some hesitation in the stock price till then. Obviously, they will put a positive spin on these developements, so we can hope for another analysts opinion upgrade Friday or Monday. Don't be suprised if the stock opens lower because as soon as the Street smells a $77 million charge, they will sell on instinct. Later on, when cooler heads interpret the small print, buying will resume.