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Technology Stocks : TouchStone S/W (TSSW) -- Ignore unavailable to you. Want to Upgrade?

To: Ryvers who wrote (1103)	12/10/1997 9:52:00 PM
From: Daniel Schumacher	Respond to of 3627

Ryvers, From what I can see, Touchstone Products are selling much better than I would have expected at Best Buy and Office Max, without the end-caps. I have been a bit surprised honestly at how well Checkit is selling since I have seen it hit the shelves. Most "utilities" software buyers go to the utilities section. End-caps cost "big" dollars and is not the route you would expect from a company the size of Touchstone Software. I imagine there has to be a trade between spending marketing dollars and making profit on the product. I think the magazine awards and the associated stickers has been a good route so far, but long term a big brother would be the key to helping with the marketing. However, for now, I want the company to continue selling the products they developed these past few months and work on revenues and continue to control costs while improving marketing intelligently. This includes internet sales and overseas markets, which few of us no much about. If they can just stay on the course they are on, I remain very positive the price will valuate to industry/historical values. Dan S.