SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Trimble Navigation -- Ignore unavailable to you. Want to Upgrade?


To: David who wrote (1971)12/10/1997 11:48:00 PM
From: David  Read Replies (1) | Respond to of 3506
 
I've now seen TV ads for the Acura car navigation system and the GM Onstar car nav system, and I don't watch that much television. This is the leading edge of the mass marketing of car navigation technology, which can only be good news for Trimble.

The Acura commercial message was "you've arrived" (i.e., you conduct symphony orchestras) and the GM commercial was "you're safe with us" (i.e., it's scary out there).