To: coopie who wrote (26461 ) 12/10/1997 3:43:00 PM From: John Rieman Respond to of 50808
VLSI doesn't see a need to integrate Web technologies in set top boxes(maybe I should mail them the Open Cable specs? Nah!)...........................................ijumpstart.com VLSI Targets Satellite and Cable for Sales in '98: Company Doesn't See Web Set-top Demand Yet <Picture><Picture><Picture> Rather than focus its technology efforts on OEMs looking to manufacture Net-enabled set-top boxes, VLSI Technology Inc.'s [VLSI] digital entertainment division is targeting the volume markets of digital satellite and cable boxes in 1998. Although every major consumer electronics company is either selling or planning to sell some kind of PC-TV product in the coming year, VLSI executives who spoke with Multimedia Week said they haven't seen a lot of demand for Web boxes. That position was echoed by Jodie Hughes, vice president and general manager for the audio, video and digital division of Sony Semiconductor Co. of America, who doesn't foresee a volume market for Web boxes before 1999. Profitable '97 The decision to go after established markets rather than emerging ones has helped VLSI increase profitability more than 350 percent during the first nine months of the year, despite relatively flat revenues. The company's net income reached $49.8 million in the first nine months of 1997 compared with $14.1 million during the same period a year earlier. "Our short-term focus is we're going where the money is," said David Tahmassebi, VLSI senior product marketing manager. "We want customers that can move products in high volume." Tahmassebi does envision PC functionality coming into the set-top box but sees it happening as a series of "baby steps" beginning with Web browsers. The best way to ensure volume in the set-top sector is by dropping prices. To reach economies of scale, VLSI engineers will sell the same base technology, with a few minor changes, to customers building hardware for satellite and cable reception and rely on software for product differentiation. Cutting Costs The company is cutting costs for OEMs with tighter integration and smaller dye size manufacturing. VLSI has shrunk the number of chips necessary to achieve MPEG-2 decoding and core set-top functionality from six to three, which will cut OEM manufacturers' costs by more than 60 percent. The company will sample the three-chip design, called Vista 98, next month and expects to sell volume shipments for less than $39. VLSI's six-chip design sold, which was introduced in 1996, for about $100. VLSI was expected to announce the chipset on Dec. 9 And prices are likely to fall even more over the next year because VLSI is looking to move from a 0.35 micron manufacturing process to 0.20 in 1999. Vista 98 consists of a satellite receiver (VES1893), an integrated set-top controller with ARM RISC CPU (VES2700) and an MPEG-2 A/V decoder (VES6100). VLSI also is making available a reference design development board called Horizon, which includes memory, connections for smart cards, serial and parallel communications, in-circuit emulation, logic analyzer tools and an infrared interface. Designed for easy upgradability, the transport layer of Vista is 1394 ready, so OEMs can add Firewire chips to the design without the cost of additional engineering. VLSI executives wouldn't say if the company plans to develop its own 1394 silicon, but it's likely they will have a sample chip available next year. (VLSI, 408/434-3000.)