To: Glenn D. Rudolph who wrote (714 ) 12/10/1997 10:21:00 PM From: Maverick Respond to of 1629
Other analysts point out that carriers are becoming more savvy in their marketing of ATM services. "It's becoming a more application-specific technology," says Melanie Posie, analyst at International Data Corp. (IDC, Framingham, Mass.). For example, carriers are implementing frame relay service interworking for an easier migration path to ATM. "Much of the growth is coming from large frame relay customers that need higher speed connections at their central offices," says Devid Ittycheria, ATM product manager at Teleport Communications Group (TCG, Staten Island, N.Y.). eATM service sales right now are where frame relay's were four years ago. But there are differences between what happened in the U.S. and what's currently happening globally. "In developing countries, customers don't have the existing base of large frame relay networks, and they're leapfrogging directly from X.25 to managed ATM services," says Cisco's Kramer. Despite the rising popularity of frame- and cell-based services, leased lines still make up the largest portion of the data services market-by far. And while revenues aren't eye-popping, sales remain robust. That's because prices are coming down as bandwidths go up. "As transmission speed increases, leased lines decrease in price," explains Kang. "So the revenue isn't growing as fast as the bandwidth." As for the fastest growing market segments, Internet/intranet access and content hosting are the hands-down winners worldwide. Vendors and analysts expect growth to snowball through the end of the decade, as corporations continue to mine 'Net applications like electronic mail and document collaboration. Internet fax/telephony and security services also will see greater use. ISPs (Internet service providers) also are seeing huge growth in packaged solutions. Carl Showalter, director of product management for ANS Communications Inc. (Purchase, N.Y.), says that companies are seeking turnkey intranet solutions, wrapping access, hosting, e-commerce, and security into one tidy package. "Suddenly, customers are recognizing that they can't do everything by themselves," he says. What's more, those companies that have already taken the intranet plunge are continuing to add bandwidth. Showalter says he receives very few requests for anything under T1 (1.544-Mbit/s) speeds. John Scarborough, director of Internet marketing at MCI, says he's already fielding requests for 155-Mbit/s Internet access.