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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?


To: Kelly G. who wrote (164524)1/21/2014 1:47:55 PM
From: pyslent  Respond to of 213177
 
"How about we change the title to: Apple 75% Higher in Mobile Ad Revenue than Google."


Some context could help the interpretation. 8 months ago, Apple's contributions to Opera Mediaworks' business was 84% higher than Android's, by revenue. Interestingly, Apple has lost a 1% of traffic share but gained 7% revenue share. Meanwhile, Android gained both traffic and revenue share, which makes more sense. What has decoupled the traffic share and revenue share in Apple's case? Are iOS users more likely to click through on ads?

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