To: clean86 who wrote (29912 ) 1/29/2014 5:31:42 PM From: lucky_limey Read Replies (1) | Respond to Show me the links of multiple times....? You mean when I posted on your site that Apple came close to going bankrupt at one time - and the fanboys on your site all took extreme issue insisting that was never the case - and then I posted a half dozen interviews with where Steve Jobs said Apple was 60-90 days away from closing its doors.... and I said only a fanboy could be blind to that reality.....[104] The attitude of Apple sympathizers and fans is viewed by many as being " cult -like". [105] [106] [107] [108] [109] Secrets of the Superbrands documentary, the response from the brain of an Apple enthusiast when viewing the brand-related symbols and imagery is similar to the one of a religious devotee when exposed to religious symbols and images. [103] [110] [111] [112] Steve Jobs is compared to a god figure and savior, and his life story is said to resemble Joseph Campbell 's heroic adventure myths. Jobs was often viewed as a saintly figure to Mac users. [104] Cult of Mac is often used to describe this group. Psychologist Dave Levine argues that the Mac community has a religious feeling, providing a sense of community and common heritage for those who have rejected religion. Mac users are frequently known to use religious language in describing Macs. Terms such as "evangelism", "persecution" and "martyrdom" are used. Many users view their devotion as a battle between good versus evil, with evil frequently being Microsoft . [104] The term "cult" has been used to describe Mac users (Cult of Mac), however, Dave Arnott, author of Corporate Cults , argues that devotion to Macs is no different than devotion to a car or rollerblading. [104] [113] This "cult" attitude has also been mocked/parodied by Samsung, on a video ad for an Android phone, [114] [115] and also by Motorola in their ad for the Motorola Xoom . [116] [117]
