The racism at the heart of the Reagan presidency
How Ronald Reagan used coded racial appeals to galvanize white voters and gut the middle class
salon.com (excerpted)
Ronald Reagan
Why did Ronald Reagan do so well among white voters? Certainly elements beyond race contributed, including the faltering economy, foreign events (especially in Iran), the nation’s mood, and the candidates’ temperaments. But one indisputable factor was the return of aggressive race-baiting. A year after Reagan’s victory, a key operative gave what was then an anonymous interview, and perhaps lulled by the anonymity, he offered an unusually candid response to a question about Reagan, the Southern strategy, and the drive to attract the “Wallace voter”:
You start out in 1954 by saying, “N—, n—, n—.” [Editor's note: The actual word used by Atwater has been replaced with "N—" for the purposes of this article.] By 1968 you can’t say “n—” — that hurts you. Backfires. So you say stuff like forced busing, states’ rights and all that stuff. You’re getting so abstract now, you’re talking about cutting taxes, and all these things you’re talking about are totally economic things and a byproduct of them is, blacks get hurt worse than whites. And subconsciously maybe that is part of it. I’m not saying that. But I’m saying that if it is getting that abstract, and that coded, that we are doing away with the racial problem one way or the other. You follow me—because obviously sitting around saying, “We want to cut taxes and we want to cut this,” is much more abstract than even the busing thing, and a hell of a lot more abstract than “N—, n—.” So anyway you look at it, race is coming on the back burner.
This analysis was provided by a young Lee Atwater. Its significance is two fold: First, it offers an unvarnished account of Reagan’s strategy. Second, it reveals the thinking of Atwater himself, someone whose career traced the rise of GOP dog whistle politics. A prote´ge´ of the pro-segregationist Strom Thurmond in South Carolina, the young Atwater held Richard Nixon as a personal hero, even describing Nixon’s Southern strategy as “a blue print for everything I’ve done.” After assisting in Reagan’s initial victory, Atwater became the political director of Reagan’s 1984 campaign, the manager of George Bush’s 1988 presidential campaign, and eventually the chair of the Republican National Committee. In all of these capacities, he drew on the quick sketch of dog whistle politics he had offered in 1981: from “n—, n—, n—” to “states’ rights” and “forced busing,” and from there to “cutting taxes”—and linking all of these, “race . . . coming on the back burner.”
When Reagan picked up the dog whistle in 1980, the continuity in technique nevertheless masked a crucial difference between him versus Wallace and Nixon. Those two had used racial appeals to get elected, yet their racially reactionary language did not match reactionary political positions. Political moderates, both became racial demagogues when it became clear that this would help win elections. Reagan was different. Unlike Wallace and Nixon, Reagan was not a moderate, but an old-time Goldwater conservative in both the ideological and racial senses, with his own intuitive grasp of the power of racial provocation. For Reagan, conservatism and racial resentment were inextricably fused.
In the early 1960s, Reagan was still a minor actor in Hollywood, but he was becoming increasingly active in conservative politics. When Goldwater decided to run for president, Reagan emerged as a fierce partisan. Reagan’s advocacy included a stock speech, given many times over, that drummed up support for Goldwater with overwrought balderdash such as the following:
“We are faced with the most evil enemy mankind has known in his long climb from the swamp to the stars. There can be no security anywhere in the free world if there is no fiscal and economic stability within the United States. Those who ask us to trade our freedom for the soup kitchen of the welfare state are architects of a policy of accommodation.” Reagan’s rightwing speechifying didn’t save Goldwater, but it did earn Reagan a glowing reputation among Republican groups in California, which led to his being recruited to run for governor of California in 1966. During that campaign, he wed his fringe politics to early dog whistle themes, for instance excoriating welfare, calling for law and order, and opposing government efforts to promote neighborhood integration. He also signaled blatant hostility toward civil rights, supporting a state ballot initiative to allow racial discrimination in the housing market, proclaiming: “If an individual wants to discriminate against Negroes or others in selling or renting his house, it is his right to do so.”
Reagan’s race-baiting continued when he moved to national politics. After securing the Republican nomination in 1980, Reagan launched his official campaign at a county fair just outside Philadelphia, Mississippi, the town still notorious in the national imagination for the Klan lynching of civil rights volunteers James Chaney, Andrew Goodman, and Michael Schwerner 16 years earlier. Reagan selected the location on the advice of a local official, who had written to the Republican National Committee assuring them that the Neshoba County Fair was an ideal place for winning “George Wallace inclined voters.” Neshoba did not disappoint. The candidate arrived to a raucous crowd of perhaps 10,000 whites chanting “We want Reagan! We want Reagan!”—and he returned their fevered embrace by assuring them, “I believe in states’ rights.” In 1984, Reagan came back, this time to endorse the neo-Confederate slogan “the South shall rise again.” As New York Times columnist Bob Herbert concludes, “Reagan may have been blessed with a Hollywood smile and an avuncular delivery, but he was elbow deep in the same old race-baiting Southern strategy of Goldwater and Nixon.”
Reagan also trumpeted his racial appeals in blasts against welfare cheats. On the stump, Reagan repeatedly invoked a story of a “Chicago welfare queen” with “eighty names, thirty addresses, [and] twelve Social Security cards [who] is collecting veteran’s benefits on four non-existing deceased husbands. She’s got Medicaid, getting food stamps, and she is collecting welfare under each of her names. Her tax-free cash income is over $150,000.” Often, Reagan placed his mythical welfare queen behind the wheel of a Cadillac, tooling around in flashy splendor. Beyond propagating the stereotypical image of a lazy, larcenous black woman ripping off society’s generosity without remorse, Reagan also implied another stereotype, this one about whites: they were the workers, the tax payers, the persons playing by the rules and struggling to make ends meet while brazen minorities partied with their hard-earned tax dollars. More directly placing the white voter in the story, Reagan frequently elicited supportive outrage by criticizing the food stamp program as helping “some young fellow ahead of you to buy a T-bone steak” while “you were waiting in line to buy hamburger.” This was the toned-down version. When he first field-tested the message in the South, that “young fellow” was more particularly described as a “strapping young buck.” The epithet “buck” has long been used to conjure the threatening image of a physically powerful black man often one who defies white authority and who lusts for white women. When Reagan used the term “strapping young buck,” his whistle shifted dangerously toward the fully audible range. “Some young fellow” was less overtly racist and so carried less risk of censure, and worked just as well to provoke a sense of white victimization.
Voters heard Reagan’s dog whistle. In 1980, “Reagan’s racially coded rhetoric and strategy proved extraordinarily effective, as 22 percent of all Democrats defected from the party to vote for Reagan.” Illustrating the power of race in the campaign, “the defection rate shot up to 34 percent among those Democrats who believed civil rights leaders were pushing too fast.” Among those who felt “the government should not make any special effort to help [blacks] because they should help themselves,” 71 percent voted for Reagan. |
