To: Hawkmoon who wrote (3779 ) 2/12/2014 5:16:16 PM From: sense Respond to of 4326 Well, to mimic the success of the global warming fraudsters, I think you'll need to learn to be not quite so demanding of that sort of precision in the use of the language... It doesn't really matter if the plankton are being starved... or if they're being murdered. All that matters is that your marketing works, with a catch phrase (or catch phrases) properly inducing a paired sense of moral superiority with moral outrage... while succeeding in creating a scapegoat everyone will love to hate... So, a lack of precision in your semantics shouldn't be allowed to be made more important than a proper lack of concern with the facts, truth, or other things like that... Whether the plankton are starving or being murdered will be determined by your success in the efforts made at coming up with words that will induce your desired end result... nothing else. After all, all that matters is what you hope to accomplish... nothing else. The only measure of validity you should care about... is whether the marketing campaign is having the intended effect ? So, if you find a great scapegoat for starving the plankton... and can make that induce greater moral indignity that murdering them... go for it... Of course, you also shouldn't care about the discussions here showing global warming isn't happening. So, it might be convenient to adopt the elements of the global warming fraud that prove convenient. You won't need to abandon the idea that CO2 causes global warming... since altered plankton viability might explain variation in CO2 concentrations... All you really need then is a different scapegoat... So, really, that's where you should start... Determine the best possible scapegoat, first... and, then, later... decide how best to craft the messages to pin the responsibility on that scapegoat... The only reality that matters in that plan... is the probability of success in "some of the people, some of the time" as a starting point...