To: DiViT who wrote (26530 ) 12/11/1997 4:19:00 PM From: John Rieman Respond to of 50808
Thanks David. Good data, I forgot what this item is while reading....................................... Oh yeah, "If you build it, they will come."......................mediacentral.com Digitally Correct? (Cable World) Most of the shouting regarding digital TV is over now that Congress has assigned broadcasters the extra slice of spectrum they say they need to carve out digital or high-definition channels. And the FCC has laid out a schedule, beginning next year, for broadcasters to follow in offering the signals, assuming they can build the massive towers they need and the channel-allocation plan goes smoothly. But even though the public debate over the great channel giveaway has largely subsided, the U.S. TV industry and government still must settle a number of issues. Paramount for cable operators: How many channels will the FCC force them to carry under a new set of must-carry rules when digital broadcasting becomes the norm? New FCC chairman William Kennard recently said that the digital must-carry issue is "going to be a busy part of our agenda -- and a very important one, too." What's more, he pointed out that the federal government is involved in a proceeding that will spell out what additional public interest obligations -- if any -- broadcasters will have to meet in a digital universe. More answers are expected early next year when a 40-member commission that Vice President Al Gore appointed issues its report. Then there's the controversy over whether broadcasters will abandon plans to offer a crisp, high-definition signal or split the 6 MHz of spectrum they've won from Congress into six or seven multicast signals. ABC president Preston Padden rattled a few Capitol Hill cages this summer when he said his network may go straight to a multicast format, skipping the HDTV route. And former FCC chairman Reed Hundt has said that multicasting may not necessarily be a bad idea. "Ever since 1993, the technology has been digital, not high definition," Hundt said. "The only way there's going to high definition is if there's two or three channels." The political dust-up over multicasting vs. high definition may have caught broadcasters by surprise. Lawmakers originally said that broadcasters could have the additional spectrum if they used it to offer HDTV. But one broadcast industry lobbyist who requested anonymity said broadcasters aren't "going to offer high definition right away." One reason may be the fact that TV set manufacturers seem to be hesitant to build digital sets that receive a high-definition signal if broadcasters veer away from HDTV. On the flip side, broadcasters say they're reluctant to offer an HDTV signal if no sets, which are expected to cost $1,000 and up at first, can receive them. That chicken-and-egg scenario is "why the subject of multicasting raised its ugly head," the broadcast lobbyist said. "In the short term, some people are suggesting that people aren't going to buy a set to see better pictures. Multicasting may be a better way to get people [to buy into digital]. It's not a way to make money, but a way to attract people." Translation: If you build it, they will come. (Eric Glick)