JVC 1/2 inch tape. Digital-S for proconsumer(I was taught this term by Chromac) uses..................................
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New JVC Chief: No Conflict Between Digital-S, DVCPRO
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JVC Professional Products Co. has a new president, Masaharu Mannen, who, judging by has background, is equally adept at high-tech development and engineering concepts and successful sales and market techniques. Mannen is a longtime JVC figure, having joined the company in 1970 as a color TV designer and moving up the company ladder in a series of postings around the world concentrating on new product development and developing new sales channels. Mannen, 51, is replacing outgoing president Masaki Yoshida, who is being promoted to general manager of Victor Company's Tokyo-based International Professional Sales and Marketing Division, at a time when U.S. broadcasters are paying increasing attention to technologies like JVC's Digital-S as they prepare for digital broadcasting. Hoping to gain some insight into the man who will guide JVC through this crucial period, VTN posed a series of questions to Mannen earlier this month. Since Mannen does not speak English very well, the questions were emailed the JVC Pro's Elmwood Park, NJ, office where executives translated them to Japanese, and then translated the responses to English. Here then, is our "interview" with Masaharu Mannen:
VTN: JVC has tied much of its future to the success of the Digital-S format. What markets (broadcast, post production, corporate) offer the greatest potential for Digital-S? Do you see the format as a competitor to DVCPRO, Beta SX or DVCAM?
Mannen: Digital-S was designed as a general purpose format suitable for a very wide range of applications in markets ranging from corporate and educational up to the highest levels of broadcast and post production. As such, we could be considered a competitor to any of the digital formats. However, since most of the market is still using analog, we really are targeting the users of the most popular analog formats, S-VHS, 3/4-inch and Beta SP. Our message to these users is that we offer the highest quality and the easiest, most practical upgrade.
VTN: What future developments can we expect to see from the Digital-S line?
Mannen: We will expand the format to include full four-audio channel capability on the higher end machines. Our existing two-channel machines will play back and record tapes from the new high-end decks, with full quality. This gives facilities the ability to mix decks to achieve an unprecedented combination of quality, utility and economy. We are planning expansions to our acquisition line-up. And, of course, we'll have models to meet the varying requirements of DTV.
VTN: Will we see any reason to add functionality or in any way pitch Digital-S as an alternative to the D formats (D-1, D-2, D-3, etc.)?
Mannen: Since Digital-S is 4:2:2 component digital, we have the same bandwidth as D1, and with our perceptually lossless compression, we can compete nicely with the high-end formats.
VTN: Do you think a lower bandwidth version of Digital-S is in order?
Mannen: The 4:1:1 DV formats have less chroma bandwidth, which can cause problems in chroma keying, multi-generation, cascading with other compression systems and when converting to a 4:2:0 system used in DTV or DVD. Now that we have a lower priced (under $10,000) 4:2:2 line-up, we can address the price issue without making the 4:1:1 compromise.
VTN: Can we expect to see an entirely new brand of digital tape from JVC? If so, when?
Mannen: Our DS series tape is very high quality metal particle tape with lengths up to 104 minutes. Soon, we will have another length of 124 minutes. I might add that these cassettes are applicable to both field recoders (camcorders, dockables) as well as studio decks.
VTN: What other product types will JVC aggressively market in 1998? Desktop production? New cameras? Perhaps some video server technology?
Mannen: It's too early to spill the beans about all of our new NAB introductions. (I did, however, mention the four-channel audio machines.) We will be making a formal announcement on our real-time non-linear editing system, the MW-S1000. This full-featured 4:2:2 NLE system will integrate very nicely with our Digital-S format. It brings us much closer to offering a total solution for video production and post production.
VTN: Panasonic has aggressively pursued a partnering program and an open system philosophy for its DVC products. Can we expect the same from JVC? If so, what kind of third-party technology will most benefit? Servers? Asset management software? Automation systems?
Mannen: Our Digital-S product line is designed to integrate with the widest range of digital components. We have worked with numerous manufacturers to make sure of this. The Digital-S 50 Mbps compression system, developed by JVC, is being adopted by other manufacturers. Unfortunately, we haven't gotten this word out to the public yet.
VTN: What is your opinion of the potential for high-definition television in the United States? Do you think there will be a vibrant market for HDTV production equipment, and will JVC aggressively pursue this market?
Mannen: JVC has been an early leader in HDTV in the U.S. Our KH-100 (on sale for about 2 years now) was the first affordable 1080-line camera. And we have numerous HDTV recorders (W-VHS) and monitors in use throughout the country.
One of the reasons we chose 1/2-inch tape for Digital-S is that it is better suited for expansion into more data-intensive extensions of the format, such as HDTV. It's anybody's guess when, how and if HDTV will become a widespread distribution format. We want to be ready with production equipment when it does.
We also believe that one of the keys to HDTV success is in providing a truly engaging presentation device. Small, conventional CRTs don't provide that. JVC has made a huge investment in projection technology with its development of the D-ILA (Direct Drive - Image Light Amplifier) device, based on ILA technology from Hughes-JVC. The D-ILA device makes it possible to offer a theater-quality high definition projector, similar to the Hughes-JVC ILA types, but in a small, 28-pound unit that sets up in minutes. We introduced our first D-ILA projector at Comdex and will begin shipping the unit next year. (JVC, 201/794-3900) |