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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: IKM who wrote (4234)	12/11/1997 8:11:00 PM
From: fut_trade	Respond to of 27307

<<leases keywords from YHOO for his business. No wonder searches on YHOO can be so frustrating at times. Didn't realize that was the way it worked. Tells me that YHOO points me where it wants me to go, rather than where I want to go to.>> IKM, here's some Yahoo! 101: When you search using a keyword like "books" or "car", the banner that comes up on the results page is for an ad paid for by whoever leased the keyword. That's my understanding of how it works. The actual content that comes up has been pre-selected by the Yahoo! staff. Peter