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Strategies & Market Trends : The New Economy and its Winners -- Ignore unavailable to you. Want to Upgrade?

To: Bill Harmond who wrote (56975)	4/24/2014 4:12:59 PM
From: Doren	Read Replies (1) \| Respond to of 57684

> The click-thru advertiser learns exactly what's what in terms of return-on-investment. I might be wrong about this, but the click-thru doesn't tell exactly what the return on investment is. They can obviously determine rates of people who click, and buy directly from the site after the click, but to estimate the ROI they would have to look at before and after sales figures and then estimate the increased sales. I too have never bought based on an add. I really don't understand my friends who supposedly "like" a corporation, and I suspect FB has tricked them into responding to something in a way that makes it look like the "like" a company behind their back. Over a year or so I think I've clicked on perhaps two ads where the products intrigued me and been disappointed by the products. (Bicycles) Far more interesting I think are ads from companies like ATT. I regularly look at theirs since I'm very dissatisfied with them as my DSL carrier. They are terrible. I see multiple people commenting on how bad they are. They tend to respond with promises but that is what their help does too. Basically they are incompetent. I regularly comment on how bad their service has been. So I wonder how long it will be before companies like ATT continue to allow comments on their ads and how that will affect FB.