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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?


To: Art Bechhoefer who wrote (168819)4/24/2014 10:45:54 AM
From: Ryan Bartholomew  Read Replies (2) | Respond to of 213177
 
Agree. Many individual investors are in an income category where spending $2000 on an investment is about all they can do at one time. Buying 3 or 4 shares of AAPL at present prices is not as attractive as buying, say, 25 shares after the split. So the demand from individual investors will increase.
Help me out here. Why would buying, say 4 shares @$560 be less appealing than 28 shares $80? Total investment, transaction costs, dividends, and all else should be equal (in fact, transaction costs could be a few pennies greater because of the bid/ask spread).