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To: Elwood P. Dowd who wrote (11138)12/12/1997 7:28:00 PM
From: Bazmataz  Read Replies (1) | Respond to of 97611
 
Dell Computer Loses its Pricing Advantage Over Industry Leaders in Commercial Accounts

Pricing Parity with Compaq, IBM, HP, Reports Computer Reseller News

MANHASSET, NY--(BUSINESS WIRE)--Dec. 12, 1997-- The price difference between computers sold by some of the largest vendors and those sold by Dell
Computer Corp. (Nasdaq: DELL - news) has all but vanished, blunting the direct vendor's momentum in commercial accounts, according to a report that will be
published Monday in CMP's Computer Reseller News (CRN). The predicted turnaround came much sooner than expected, comparing Dell's direct sales to those
of indirect vendors like Compaq Computer Corp. (Nasdaq: CPQ - news), IBM Corp. (NYSE: IBM - news) and Hewlett-Packard Co. (NYSE: HWP - news).
CRN attributed the three vendors' ''win at all costs'' attitude coupled with cost savings realized from channel assembly and build-to-order strategies as having
pushed the timetable ahead from the anticipated mid-1998 shift.

Citing channel and vendor sources, Computer Reseller News reports that the channel and its vendor partners have outdueled Dell in recent weeks to win several
major bids like Compaq's wins at General Motors Corp. [NYSE:GM - news], Procter & Gamble Co., Halliburton Co. [NYSE:HAL - news] and Georgia Pacific
Corp.

CRN previously reported that IBM beat Dell at Major League Baseball, among other accounts, and that HP just unseated Dell as the desktop standard at Delta Air
Lines, according to channel sources. Published by CMP Media Inc., Computer Reseller News has a circulation of more than 115,000 and reaches readers with the
product trends and industry news needed to sell comprehensive technology solutions. The publication's news coverage is also available via e-mail through CRN
Direct. This free, customizable daily newsletter--available in both text and full-HTML formats--allows users to choose up to 20 companies, products and trends to
track. Registration for CRN Direct is available through CRN Online (http://www.crn.com).

CMP Media Inc. (Nasdaq: CMPX - news) is a leading print and online publisher of newspapers and magazines about technology and an innovator in
technology-related Internet products and services. CMP's offerings serve the broad technology spectrum in key high-tech markets worldwide: those who build
technology, those who sell it, and those who use it. The company's publication titles, which include EE Times, InformationWeek, Computer Reseller News and
Windows Magazine, along with products and services created exclusively for the Internet, can be found on CMPnet at cmpnet.com.