The point is to win elections, not to be sneered at by Huffpo or made a
punchline by Maher or Colbert. Too many conservatives lose sight of this in
favor of cheap, momentary points. Too many rank and file conservatives act as
if ideological purity has to be displayed every last second under every
conceivable circumstance. Too few show any sign of having heard of tactics,
subterfuge, or gamesmanship. They insist of hearing what they call “the truth”
no matter what -- they actually approve of the Akins and Bundys among us.
Recall Fontanelle’s words: “If I had a fistful of truths, I’d be careful about
opening it.”

Truth always annoys, frightens, and infuriates. The standard
reaction to truth is not understanding or enlightened behavior. It is outrage.
(Anyone doubting this can just take a look at the comments to this piece). If
you want to win elections, truth must be modulated and utilized
sparingly.

In the end, only one truth matters: the media is a machine
designed to destroy conservatives. Eventually, it will be destroyed in its
turn. Until then, it must be counteracted with vigilance, energy, and care.