To: Moonray who wrote (169943 ) 5/29/2014 2:37:25 AM From: Doren Read Replies (1) | Respond to One wonders who took the 200 million dollar haircut... en.wikipedia.org evolver.fm Now, we know a little bit more about this service, which promises to add more context around music. Even though “Daisy” has been spun off as a standalone company, it will nonetheless be called “ Beats Music ” when it launches — a wise move, considering the strength of the Beats Electronics/Beats By Dre headphone brand.hiring to fill 13 positions , indicating that much work remains to be done if this music service is going to launch by the end of the year, as expected. The company is looking for everything from iOS and Android developers to visual designers and an ingesting specialist (the person at any music service who’s responsible from grabbing music from artists and labels and putting it into the system). In addition, it wants to hire a “data engineer,” a “data scientist” to focus on machine learning, and a “senior software engineer – recommendations,” indicating that some degree of machine recommendations will be built into the systemevolver.fm Experts will curate music for listeners , although how they’ll do that isn’t clear. Once listeners find an artist they like, Daisy will reportedly help that artist sell stuff directly to those fans, ostensibly using Rogers’ chops as the former CEO of TopSpin, which specializes in direct-to-fan marketing and sales . Overall, Iovine says, the goal is to do for music discovery and consumption what Beats did for the sound quality of mainstream headphones.Jack White of White Stripes fame is also in the direct to fan marketing business. Basically limited edition custom products aimed at superfans and collectors. Personally I think that's going to be the future of product based music sales. Collectors can be pretty fanatical. I have several friends with garage sized collections of LPs etc.
