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To: Glenn D. Rudolph who wrote (10637)12/15/1997 4:54:00 PM
From: Moonray  Read Replies (1) | Respond to of 22053
 
Packard Bell Math: Add Cyrix, Subtract Service
Vendor Changes Formula to Improve Bottom Line

As Packard Bell NEC prepares its first entry-level PC line bearing
non-Intel processors, the No. 2 PC maker has another surprise for
first-time buyers: It plans to eliminate on-site service and trim
tech-support hours.

The company's 90-day on-site service support for new products will end
with the current product line, said retailers and sources close to Packard
Bell, who confirmed the company will offer only depot, or carry-in,
service for one year.

A Packard Bell spokesman said the company does not comment on
products not yet introduced and had no comment at press time on the
changes in its service and support programs. Retail sources said
Packard Bell is dropping back its seven-day, 24-hour customer support
to 20 hours a day, from 5 a.m. to 1 a.m. Mountain time, and will drop
technical support during seven national holidays.

Of more significance was a Cyrix-based PC from Packard Bell. Such a
system would normally surprise retailers and industry observers who
have spent years watching Packard Bell build only Intel-based systems.
But retail buyers were unimpressed by the new box, which is set to ship
on Jan. 12 and is priced the same as a similar model from Compaq.

The new Packard Bell computer closely resembles Compaq's Presario
2240, set to ship Jan. 14. Both models are based on 220MHz Cyrix
MediaGX processors and come with 24MB of RAM, 20x CD-ROM
drives and 56K-bps fax modems.

Cyrix declined to comment on the existence of a 220MHz MediaGX
processor, and at least one Cyrix OEM customer said the company
denied there was such a processor on its "road map" of future
microprocessor introductions. But retailers said the $799 Cyrix-based
Packard Bell model would shift to a 233MHz chip at the same price in
February.

The Packard Bell and Compaq systems offer retailers low single-digit
profit margins. A key difference, though, is that the Compaq system is
offered on a no-return basis.

With the retail margin on the Packard Bell model at 5 percent or less,
buyers were unenthusiastic. "[Packard Bell is] just not very important to
my plans any more," said one retailer contacted for this report, who
asked to remain anonymous. "I can't make enough money on their $999
products."

o~~~ O