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To: santhosh mohan who wrote (4328)12/13/1997 10:26:00 AM
From: Mengistu ejigu  Respond to of 27307
 
To All:

Interesting article about Internet advertising...
In short the implication is that Ad revenue on the net is slowing down its rate of growth.
If true, and I suspect it is, this will have a negative impact on
YAHOO.

Happy Investing,

Ej


>>Net ad revenue high, but slowing
By Tim Clark
December 11, 1997, 6:05 p.m. PT

Internet ad revenues for 1997's first nine months topped $500 million,
but the rate of increase slowed dramatically as online publishers
experienced their first seasonal slowdown in advertising.>>

For full article, see:

news.com