To: sheila rothstein who wrote (39702 ) 12/13/1997 3:27:00 PM From: Michael Coley Read Replies (2) | Respond to of 58324
RE: From the Mouth of a Staples Salesman. Sheila, While most people here certainly don't agree with the Staples salesman, I think that Brian's post does have some merit here on the thread. This thread is composed of many people who are knowledgable in technology and/or investing. It's easy for us to loose track of the views of the general public. Here on the thread, we "know" who the winner will be in the removable storage market. Although we would like to think that consumers know too, many don't. I've seen many situations similar to the one that Brian described. Here are a couple: 1) At work about a year ago, one of the "early adopters" (he has every technology toy you could imagine: Jaz, pager-sized cell phone, color printer, scanner, laptop, all the latest software, etc.) told me about this "great new drive that was better than Zip because it was backwards compatible". He was talking, of course, about an LS-120. 2) A friend was telling me about some of his co-workers making technology predictions. They each made an e-mail with a prediction and they were going to save it for a year and see who was right. One of the guys predicted that LS-120 would replace the floppy. It's all the same, just the names are different. But what it shows is that the public as a whole hasn't chosen (or at least acknowledged) a winner yet. Kim Edwards said that 10 million Zips shipped would be the point where he considered Zip to be the standard. I think that's probably one of the first stepss. I think the widespread OEM acceptance is another confirmation. But I don't think we should rest until Zip becomes as widely accepted and acknowledged by the general public as VHS is to video tape formats. When that happens, we'll truly be the standard. If we were already there, I probably wouldn't be interested in investing in Iomega. We have a considerable way to go, though, and during that process there's an incredible potential for growth that far exceeds market averages or even the growth of other market leaders. I'm continually amazed when I think about what Kim Edwards and Iomega have done so far, and even more amazed when I try to imagine where it goes from here. Zip is currently filling less than 5% of its potential market share. And when we think of Clik and its potential... - Michael Coley - i1.net