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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: KM who wrote (39802)	12/14/1997 12:49:00 PM
From: FBarron	Respond to of 58324

<<< It makes it sound very appealing to the unsophisticated computer shopper>>> I think there is a concern here, too, but one offsetting factor is the situation where someone actually responds to this ad. What happens when she goes into one of the stores mentioned in the ad and (after already seeing the competitors name mentioned in the ad) she sees a huuuuge pile of Zips and has to ask the salesman where the SparQ drives are located. That's the moment where all the advertising becomes moot, because the salesman immediately sells her on the ZIP <G> Floyd Barron _____TEXAS

To: KM who wrote (39802)	12/14/1997 3:24:00 PM
From: d-fndr	Read Replies (1) \| Respond to of 58324

Trufflette: The only thing I can figure at this point is that people are asking for/willing to pay for Iomega stuff at higher prices. The CompUSA flyer in today's Jacksonville, FL paper had the external Jaz at $399 and the regular old Zip at $149 with an "instant rebate" of $20; next to it was an ad for a $199 SuperDisk that w/ $30 "price break" and $70 "mrf. mail-in rebate" brought the price down to $99. Computer City had the SuperDisk for $199 minus the $70 rebate for $129. No ads in either for SyQuest product(s). It would seem to me that if retailers needed to lower the price to clear out Zips and Jaz, they'd be doing it by now. My theory is that demand is, for now, keeping the retail price up. It certainly seems that when it comes to technology, if something's in oversupply, the price tumbles--witness 486 chips when Pentium introduced and disk drives now (which, by the way, you and Cramer have called really well. Hope you followed your advice on the sector and shorted!!!) d-fndr

To: KM who wrote (39802)	12/14/1997 3:47:00 PM
From: d-fndr	Respond to of 58324

Additonal IOM musings: The other indications of Zip as the new standard are the software and peripherals available for the peripheral. Witness Norton's saviour program (I forget what it's called); "ZipSync," part of "Fastmove", a program that moves/syncronizes files between drives; that "ZippA," an independent effort to make the zip bootable that preceeded the BIOS announcements (there's still a web site for this product); the (again independent provider) PC card that for $89 turns your parallel port zip into a PC card zip at an advertised 2-4 times faster (that's on my wish list--has anybody tried it?). There are more, I'm sure, but those are the ones that come to mind off the top of my head. Together with KE and co., these other vendors are listening to consumers and helping to build a better mousetrap. I just don't see that kind of collaboration and coallescing around the competition's products. d-fndr