Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Strategies & Market Trends : Dino's Bar & Grill -- Ignore unavailable to you. Want to Upgrade?

To: Goose94 who wrote (7989)	7/30/2014 7:29:26 AM
From: Goose94	Read Replies (1) \| Respond to of 202720

Naturally Splendid Enterprises (NSP-V) July 30, '14 has placed its first order with Boreal Technologies Inc. for one metric tonne of its patented, hemp-based omega-3 product HempOmega. This first ever commercial production run of HempOmega(TM) will arrive at Naturally Splendid's warehouse before August 15th, 2014. Following years of extensive testing and refinements, this plant based omega 3 product line is now ready for sale as an additive to supplement a wide variety of existing food and beverage products as well as a stand-alone omega 3 product. Naturally Splendid CEO Craig Goodwin states, "This is truly a milestone for Naturally Splendid. Our exclusive marketing rights for these breakthrough omega 3 products, which includes HempOmega(TM), extends North America wide. The applications for our exclusive plant based omega products are expansive and extend from omega enriched dairy, dairy alternatives, breads, cereals, dry goods and beverages for human consumption, to omega enriched pet food. Longer term potential exists for the inclusion of HempOmega(TM) in aquaculture and livestock feed that could naturally increase the omega profiles of a variety of meats, dairy and egg products. "The TechnologyDeveloped by Boreal, these proprietary omega formulations utilize both microencapsulation as well as liposomal formulation providing a more efficient delivery process to the human digestive system. Preliminary testing has confirmed that these products offer increased bioavailability and sustainability by encapsulating lipids and transforming the insoluble ingredients into a stable aqueous suspension. The suspended particles can then be used in a liquid state or converted into a fine, flour-like, dry powder ingredient. This procedure allows for multiple methods of product implementation: capsules, powders, baked goods, beverages, etc. with precise control over formulation, dosage and uptake. This technology creates value-added ingredients and expands the market potential for oil-based substances which can prove challenging to handle, store and formulate. The Nutrition MarketAccording to Nutrition Business Journal, the global nutrition industry is estimated to be approximately US$350 billion (1) with global health and wellness sales on track to hit a record high of US$1 trillion by 2017 at a steady real growth rate of 7.2% according to Euromonitor International (2). The sector is represented by the following categories: natural and organic food; natural personal care; functional food; and dietary supplements. The global market for omega 3 products was valued at US$24 billion in 2011 by David Sprinkle, publisher of "Packaged Facts," and growth in the dietary supplement market specifically, is estimated at 12% annually (3). In a recent Ipsos Reid survey conducted by BioAccess, Canadian respondents showed that a full 80% of Canadians are influenced to buy a product if it contains omega-3 fatty acids. Additionally, the survey found that 45% of all Canadians have used, or are currently using, omega-3 fatty acids in a natural health product format. And in the U.S., the Hartman Group found that 52% of Americans stated that they are attempting to increase omega-3 ingredients in their diets.Bryan Carson, Naturally Splendid Co-founder and VP of Operations summarizes, "Consumer demand for omega-3 fatty acids has increased substantially since 2005. In Canada alone, there has been a 1,766% growth in consumption of omega-3 natural health products since 2005 according to studies conducted by Ipsos-Reid. Naturally Splendid has the right product, for the right market at the perfect time."HempOmega(TM) / Plant-based Omega Product Distribution StrategyThe marketing and distribution of HempOmega(TM) in particular and the plant-based omega products overall, is multi-faceted and can be categorized as follows: 1. As an ingredient in proprietary or private label products Naturally Splendid has begun development of a number of proprietary products incorporating HempOmega(TM). Product development will now be expanded to include the complete line of plant-based omega products. Launch of the first product lines is anticipated to be the fourth quarter of 2014. These products have the potential to be private labeled to enhance market penetration. 2. Provide plant based omegas as an ingredient to major brands to be added to existing and/or new product linesNaturally Splendid has provided samples of HempOmega(TM) and H2Omega(TM) to major brands who have expressed interest in incorporating these products as an ingredient in a particular formulated product. Evaluation of these products is under way by these companies. The potential exists for Naturally Splendid to now offer the full range of the plant-based omega products to these and additional companies. 3. Collaborate with Ingredient Suppliers to market as standalone ingredients as well as co-develop ingredient formulations and solutions for their client base Naturally Splendid plans to form strategic alliances with ingredient suppliers for distribution of plant -based omega ingredients and/or product development incorporating the plant-based omegas in custom formulations. Ingredient suppliers provide large quantities of a wide range of ingredients to a clientele base that includes the largest food processors and food service companies in the world. As a strategic move to initiate this distribution strategy, Naturally Splendid announced in a news release dated September 10, 2013, the signing of an NDA with Calico Food Ingredients located in Kingston Ontario, Canada, and on November 5, 2013, Naturally Splendid announced an NDA with Caldic Canada Inc.