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Technology Stocks : THQ,Inc. (THQI) -- Ignore unavailable to you. Want to Upgrade?

To: Double Dipper who wrote (2565)	12/14/1997 6:51:00 PM
From: Quad Sevens	Read Replies (2) \| Respond to of 14266

<<< Advertising pays! >>> It certainly pays the advertising companies. <<< Sure they have hot titles but no name recognition yet. >>> Those titles are the only name recognition we need. <<< The competition is advertising. >>> And not making very much money. THQ isn't wasting money on unnecessary ads, and has posted 11 straight quarters of increasing positive earnings. <<< I have been seeing commercials on TV for other game products. >>> There have been plenty of TV ads for WCW N64. Farrell seems to have gotten a ton of such advertising for free (Maybe he gave something up in the royalties for this. If so, smart move.) <<< We have all agreed that brand recognition is a problem. >>> No we haven't. We've been debating that very issue here on the board. I'm placing my money on Farrell and his maverick business strategies (no wasted advertising budget, no huge investment for superstar developers, etc.)--and his conservative accounting. Wade