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Technology Stocks : THQ,Inc. (THQI) -- Ignore unavailable to you. Want to Upgrade?

To: charles moore who wrote (2572)	12/15/1997 6:00:00 AM
From: Jeff Bond	Respond to of 14266

Went to the movies today to see "Home Alone 3" and was pleasantly suprised to see Nickelodeon doing some a very premature, but very noticeable promotion for THQI's upcoming game based on "The Rugrats". Actually the piece ran before the movie as an advertisement for their upcoming Rugrats movie, to be released on Thanksgiving of next year. That seems to time pretty well with the release of THQI's games, but is still quite a ways away. My thoughts on the matter? THQI better be deep into prompting their products, either in cooperation, or in cunjunction with Nickelodeon on this one. I still think Rugrats presents THE BEST opportunity for THQI to produce another complete & total winner. I also read today that teens may make up the largest segment of this holiday season spending. Does that help us a t all? :o) Regards, JB

To: charles moore who wrote (2572)	12/15/1997 9:39:00 AM
From: Sigmund	Respond to of 14266

The main point I was trying to make was that for this type of product it is not realistic for the manufacturer to advertise it. The retailer might be able to include it in other advertising that they do and this might work fine. But the problem is lead time. If THQI would have picked a product to advertise they might have selected PAX over Ghost and they would not have been even able to promise the date that it would be available. This is also where brand image comes in. If THQI were known to customers you might be able to advertise that you want to come into the store to see the latest THQI products. Anyway it looks like you and I see it the same way. POS is the approach where more work might pay off. But again it is the company's reputation with the store that makes this possible not a particular hit game because of lead time again. Unless the manufacturer is so confident of success that they fund the POS. This can work but also can lead to major disasters. I have seen many of these and they can be really damaging. Perhaps the conservative approach really is best.