Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : EFII - Electronics for Imaging -- Ignore unavailable to you. Want to Upgrade?

To: Ginn who wrote (502)	12/15/1997 4:44:00 PM
From: WTSherman	Read Replies (2) \| Respond to of 1460

Ginn, I think you have some misuderstanding about where EFII gets its revenue from. First, the vast bulk of it comes from sales of external controllers that go along with mid-range color copier/printers. These copiers sell for $15,000+ generally with the controller adding another $10-15K. This has nothing to do with the low-end color laser printer market such as the Minolta printer you were talking about. Those devices(HP, Lexmark, Minolta, etc.) have embedded controllers, that don't have the kind of capabilities that Fiery controllers do and don't cost anywhere nearly as much. EFII is only a minor player in this area. Also, virtually all the Xerox color products are made in Japan by Fuji-Xerox so there is no advantage to Canon, etc. from the currency fluctuations...