To: Andrew G. who wrote (465 ) 12/15/1997 10:55:00 AM From: SJS Respond to of 6846
Analysis: from briefing.com: QWEST COMMUNICATIONS INTERNATIONAL INC. (QWST) 59 1/16 CLOSED. Start-up multimedia communications company is planning on offering consumers and small businesses long-distance services at $0.075 per minute for state-to-state calls. While other long-distance carriers offer state-to-state connection as low as $0.10 a minute during certain hours of the day, Qwest plans to offer its pricing plan 24-hours per day, seven days per week, with no restrictions. In recent months, major established long-distance carriers have been attempting to raise the exiting pricing level to generate more revenue and sources of marketing income. However, if Qwest is able to make its new long-distance pricing scheme stick due to its more cost effective network, expect other long-distance carriers to temporarily abandon their quest to raise prices and follow suit, but only if Qwest is able to generate the appropriate traffic to make the other carriers react. According to Joseph Nacchio, CEO of Qwest and former senior executive at AT&T, the company is "offering to fully leverage the unique benefits of its Internet Protocol (IP)-based, broadband network," to take advantage of its state-of-the-art fiber optic network design. According to the company, "to place a long distance call using Qwest's IP telephony service, a customer will make a local call to access the Qwest IP network, then enter his/her own password and then dial the destination number." The company is betting that this extra step in making a long-distance connection will not be a major obstacle to individuals trying to save on a phone call. This latest announcement by Qwest could be enough to make their shares active today as the stock has been reacting to the general downward trend in the market, although in the past week, it seems to have found a new trading range at around $60. The stock is still off its high of $68 7/8 reached in the latter part of October, however.