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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: i-node who wrote (173508)	9/2/2014 1:50:31 PM
From: pyslent	Read Replies (1) \| Respond to of 213182

Because expectations are high you almost expect a sell off as the event unfolds. Yes, I thought this as well. I sold some calls last week actually, thinking there would be a sell off with the announcement. Kind of feel like a dummy having missed a few points on the run up.

To: i-node who wrote (173508)	9/2/2014 2:11:34 PM
From: Ryan Bartholomew	Respond to of 213182

The real question is whether it will live up the the hyped expectations and that is a much tougher hill to climb. I hold mostly calls, which are well in the money at this point, and it is difficult to decide what to do going into this. A moment's perception can make the gamble payoff great or or make impressive gains become not so much impressive. Because expectations are high you almost expect a sell off as the event unfolds. Much closer to gambling than investing. No doubt. I took a large put position not because I think it's improbable that AAPL will run up more, but because I think the odds it will drop are relatively greater versus the premium I paid. I'm also bearish on the broader market. I think that Apple could announce an iPhone 6 that fixes the poor battery life, catches them up in the advanced camera features dept, and keeps the option for a smaller screen size for the base that loves it. It could also have NFC, come with a mobile payment platform that offers lucrative rewards, and all of this for a $649 or lower price point. If they do all, I'd see the stock running up. If they miss on a point, it could still be okay. If they miss on several points, especially if they raise the price, then I'll be happy with my puts :)

To: i-node who wrote (173508)	9/2/2014 2:12:52 PM
From: rnsmth	Respond to of 213182

<<I hold mostly calls, which are well in the money at this point, and it is difficult to decide what to do going into this. A moment's perception can make the gamble payoff great or or make impressive gains become not so much impressive. Because expectations are high you almost expect a sell off as the event unfolds. Much closer to gambling than investing.>> Me to, with January, April 2015 and Jan 2016 expiration dates. I am leaning towards holding the April's and 2016's. No leaning on the January's yet. I do not consider the April and Jan 2016's to be like gambling. I did get my head handed to me in 2008, but I used those lessons to preserve most of my 2009-2012 gains when the dip came in late 2012. Most of our money is in a blue chip dividend growth portfolio, so whatever happens will have little impact on our retirement income - and we are retired now, but I like the capital gains we have had with this round of calls and intend to preserve most of those gains. I do think and predict that the direction for AAPL will be up over the next 6 months, and for the broader markets as well, but that does not mean there is not time to try the occasional trade. The event and the earnings announcement in October would be the most likely times when I would try that, but only with my Jan, 2015 positions. OTOH, I will not hold blindly through negative Apple news and or geopolitical events I do not consider what some are calling Skingate to be a significant threat to Apple or its share price.