Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Stock Puppy who wrote (173723)	9/8/2014 9:01:53 AM
From: Ryan Bartholomew	Respond to of 213177

However if it is made too efficient :The cards that offer 5% on specific categories would likely stop that feature - the idea is to get the customer used to carrying and using that card - how many people strictly remember when and for which category the 5% applies. If the customer uses the card pretty much only for 5% (made efficient whatever process) then the incentive for the company diminishes greatly. Yup. That's a fear I have. I love getting what I value as a 9% discount on everything I spend on Amazon (by loading my Amz account with GC credit purchased at office supply stores that earn 5 UR points that transfer to 5 miles that I value at 1.8 cents each :-) Make it so everyone does this with ease and the opportunity will likely die. However, no mater how easy the game is made, there will always be some other opportunity and best-available card/deal/coupon/reward, as it's the nature of companies competing for marginal increases in sales.

To: Stock Puppy who wrote (173723)	9/8/2014 11:53:20 AM
From: pyslent	Read Replies (1) \| Respond to of 213177

The cards that offer 5% on specific categories would likely stop that feature - the idea is to get the customer used to carrying and using that card Yes, it works too. I can't be bothered to carry more than one card, but I have swapped out which card I use for everything depending on promotions. This is certainly an arbitrage opportunity, but it's not sustainable. Unless you carry a balance, credit card companies don't have the margin to pay users back 5% on every transaction.