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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: pyslent who wrote (173757)	9/8/2014 6:03:36 PM
From: Road Walker	Respond to of 213177

Your argument that Apple needs to adopt "rewards optimization" in order to achieve mass appeal is contingent on the assumption that the masses care. Assuming you are right, then the mass adoption of rewards optimization is inevitable, and therefore, it's death is inevitable. That's assuming humans are rational. Marketing is based on the opposite. Including corporate humans.

To: pyslent who wrote (173757)	9/9/2014 2:42:50 PM
From: Stock Puppy	Respond to of 213177

The bottom line is that the 5% bonus reward is a loss leader and it only exists as a way to generate more transactions at a more profitable 1% payout. It relies on inconvenience being a deterrent to what you refer to as "optimizing rewards." Remove that inconvenience deterrent on a massive scale and the incentives will adjust themselves to compensate. Killing the golden goose so to speak. Then again, as someone here noted - most people carry a balance so it might not matter much until that behaviour is changed Even though it's paying $10 and getting $5 back instead of $1, most ignore the amount the pay and concentrate on the amount they get back. Same mentality as in gambling.