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Technology Stocks : Seeq Technology Coming Back.... -- Ignore unavailable to you. Want to Upgrade?

To: ed doell who wrote (1471)	12/19/1997 8:26:00 AM
From: Frenche	Read Replies (1) \| Respond to of 2127

Here's something that could help SEEQ on an otherwise ugly day on the street. The advantages to Level One of using the distribution channel, said Golz,include extending the company's reach to customers, bolstering sales through strong technical FAE support, and maintaining a greater presence on the World Wide Web. "I'm astonished at how well it's going," Golz said, conceding that she went into the relationships with Sager and the others with some concern. "So far we've uncovered new customers. There's been a lot of sampling activity going on. And we've seen little overlap in customer support [among distributors]." Although All American Semiconductor Inc. is no longer partnering with Level One, its relationship with Level One competitor Seeq Technology is taking off, said George Papajohn, vice president of marketing at All American, San Jose. "We've been participating in the communications-IC market for the better part of two years," he said. Niche communications-IC lines of the sort that Seeq provides are enabling companies like All American to supply complementary products for boards, according to Papajohn. In many cases, board designers have to use one of a limited number of synergistic lines in concert with the communications ICs, he said. "We are looking for [communications ICs] to be 25% to 35% of All American's business going forward," Papajohn added. All American has seen sales of the Seeq line alone grow by 200% this year, and it expects comparable growth next year. The distributor is also boosting support for its communications-IC lines, which includes plans to double its overall FAE force in 1998 and form design-center relationships in strategic markets, Papajohn said.