To: Stoctrash who wrote (26755 ) 12/16/1997 7:21:00 PM From: DiViT Respond to of 50808
Here we go again... DVD 'S REAL MARKET: CHINA THE U.S. MAY HAVE MORE VCRS, BUT CHINA IS FAST-FORWARDING INTO THE DIGITAL MOVIE AGE. JEANNE LEE 12/29/97 Fortune Magazine Time Inc. Page 262 (Copyright 1997) One thing overlooked in the excitement over digital videodisks is this: The most promising market for the technology is not the U.S. but China. Industry sources say more DVD players have been shipped in China this year than in the U.S. It makes sense--this is a land of 1.2 billion entertainment-starved people. There are nearly 300 million TV sets, but broadcast programming is limited, and the average household does not have a VCR. China is a video tabula rasa, ready and willing to go digital with the latest hardware. It shouldn't be too surprising that a poor country like China may leapfrog wealthy countries like the U.S. and adopt advanced technology. It has happened before--with cellular phones, for example. Fast-growing Asian economies badly needed good phone service but lacked a telecommunications infrastructure; out of necessity some parts of Asia went directly to wireless. It has also happened with an earlier, less advanced version of DVD called video CD. At least ten million video CD players will be sold in China in 1997, according to InfoTech, a market research firm in Woodstock, Vt. By the same logic, Chinese families that are now without the means of playing videos are likely to be the leapfrog adopters of DVD . DVD players can even serve as all-in-one entertainment machines--they play both video and audio CDs. A huge variety of digital movies and karaoke selections is already available in China. Disks are often sold in street markets alongside farm produce and live chickens. They go for under $2.50 each. More than 15,000 movie and karaoke titles are in print--legally, that is. Estimates of the number of pirated titles vary widely, but it may be as high as 65,000. (About 300 digital movie titles have been released in the U.S.) Matsushita, Samsung, and other Asian companies have already started shipping DVD players to China, where they sell in stores and open-air markets such as the huge electronics bazaar in Panyu. A player typically costs $650, or about half the average annual income of a Chinese household, but prices are falling rapidly. A U.S. company, Digital Video Systems, has set up shop in Panyu as well. CEO Edmund Sun [Dave:He was C-Cube's founder] , who pioneered the video CD player market in China, believes demand for DVD will also develop significantly faster in China than in the U.S. Americans may eventually take to DVD , either as a VCR substitute, a PC add-on, or both. Until then, consumers in emerging markets will be the ones on the cutting edge. Quote: CHINA IS A VIDEO TABULA RASA, READY AND WILLING TO GO DIGITAL WITH THE LATEST HARDWARE. COLOR PHOTO: GREG GIRARD--CONTACT DVD players and disks are sold in electronics bazaars like this one in Panyu.