Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Eric Yang who wrote (6879)	12/17/1997 11:06:00 AM
From: Mark Palmberg	Read Replies (1) \| Respond to of 213174

Of course anyone who's been watching Intel and MSFT ads for the past couple years knows that technology means squat to the majority of the people buying machines based on their technology. Give 'em a shiny box, a catchy logo, a cute little jingle, and the feeling that they're using what everyone else is using, and you'll have a winner. I posit that the impression these companies create of themselves and their products does a hell of a lot more to sell product than the chip or cache under the hood. They know that users with more than the average technical know-how are going to be able to plow through the differences between any of the supposed advantages that are presented on TV anyhow, and those users represent a minority of their market. The point is that stocks are still traded by people prone to panic and a whole host of other wonderfully human responses. How technical is panic? Investors should know just as much about how products are being marketed as they do about the stock's historical performance and relative strengths and weaknesses. God forbid you would actually OWN a product created by a company you invest in. Is this idea old fashioned now? Invest in a company, not a stock. Other than one-line posts that say "Thanks" or "I think you're right," I don't see why any and all posts shouldn't be welcome here. Information is power, and who's to say your chaff might not be another's treasure? Good luck with Apple. Believe the Hype. Mark <http://www.avalon.net/~palmberg/macaddict.html>