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Technology Stocks : BORL: Time to BUY! -- Ignore unavailable to you. Want to Upgrade?


To: max who wrote (8065)12/17/1997 2:54:00 PM
From: Bipin Prasad  Respond to of 10836
 
max and all,

Borland Ships New Translation Tools for Delphi

Delphi 3 Language Pack & Delphi Translation Suite 3.0 Ease
Development of Localized Applications

SCOTTS VALLEY, Calif., Dec. 17 /PRNewswire/ -- Borland International,
Inc. (Nasdaq: BORL - news) today announced new versions of two tools for
translating Delphi applications into international languages -- the Delphi 3
Language Pack and the Delphi Translation Suite 3.0. These tools provide
an integrated and powerful way to localize Delphi applications into Danish,
Dutch, English, French, German, Italian, Portuguese, Spanish and Swedish.

''With the new Language Pack and Translation Suite, Delphi developers
have an easy and productive way to localize their applications -- leveraging
the same technology that Borland uses to translate its own products for
international markets,'' said Zack Urlocker, Borland's vice president of
Marketing. ''With the explosive growth of the Internet and prevalence of
global IT organizations, tools such as these can help software vendors and
corporations distribute multi-language applications in a cost-effective and
secure manner.''

Delphi 3 Language Pack

The Delphi 3 Language Pack includes already-translated system messages
for Delphi's Visual Component Libraries (VCLs) and the Borland Database
Engine (BDE), as well as translated message templates for Delphi forms,
dialogs, and menus. It also includes the Delphi Language Manager that
allows developers to safely and easily switch between languages. The
Delphi Language Pack gives developers a quick and easy head-start in
creating fully localized applications.

Delphi Translation Suite 3.0

The Delphi Translation Suite 3.0 is a complete localization solution for
corporate developers, ISVs, VARs, and system integrators who need to
deliver larger-scale applications internationally with a more thorough
translation than the Delphi Language Pack can provide. The suite can help
translate new or existing applications, and includes all the functionality of the
Delphi Language Pack -- plus a comprehensive suite of powerful
development tools to automate and test the translation process, all from a
single code base.

Developers using the Delphi Translation Suite will receive many time, cost,
quality and safety advantages from the product's table-based design. Any
new application enhancements or bug-fixes also apply immediately to all
translated versions. The developer's translation staff does not need to be
highly technical to do the localization, and they cannot access or modify the
application's source code -- thus ensuring greater security. The suite's GUI
conversion features allow the translator to preview how the translation will
appear, avoiding message truncation problems and pick letter duplicates.
Most importantly, all of Delphi Translation Suite's work is designed to be
re-usable: As new versions of applications are created, only the new or
changed items need to be translated -- greatly reducing localization time
and costs for the developer.

Pricing and Availability

The Delphi 3 Language Pack and Delphi Translation Suite 3.0 are available
now from Borland. The estimated retail price of Delphi 3 Language Pack is
$199.95, and the estimated retail price for the Delphi Translation Suite 3.0
is $2,499.95. For more information or to place orders, customers should call
Borland at 800-233-2444. All prices are in US dollars and apply only in the
United States and Canada. International customers should contact their local
Borland office, distributor or representative for more information.

About Borland International

Borland International, Inc. is a leading provider of high-quality software
products for corporate application developers worldwide. Borland is
distinguished for its award-winning family of rapid application development
tools and scalable middleware technology for desktop, client/server,
Internet/intranet, and enterprise systems. The company's products are
supported through comprehensive corporate and independent developer
programs, value added resellers, and systems integrators. Founded in
1983, Borland is headquartered in Scotts Valley, California. For more
information on Borland, customers can visit Borland Online at
borland.com.

NOTE: Borland product names are trademarks or registered trademarks of
Borland International, Inc. Other product names mentioned herein may be
trademarks of the party using such names.

SOURCE: Borland International, Inc.



To: max who wrote (8065)12/17/1997 10:05:00 PM
From: i-node  Respond to of 10836
 
This stock is reaching back to the price it was when Borland was losing lots of $$.

They call that a "buying opportunity". Even if it goes down more, it is a lead-pipe cinch it's coming back within a year or so.